TrustYou & JackRabbit Partner to Provide Destinations with Dramatically Increased Search Options for Higher On-Site Conversion

by April 3, 2014 2:51 pm プレスリリース

New Data & Filtering Options Enable Travelers to Search for Hotels Based on Guest Reviews

Dallas, Texas and Munich, Germany -  April 3, 2014 TrustYou, the market leader in online reputation management for the hospitality and travel industry, has just launched a collaborative effort with JackRabbit Systems, Inc., one of the top choices for developing custom travel booking search and direct referral engines (Book Direct) for City, County, State, Provincial and National Destination Marketing Organizations (DMOs) across North America and the Caribbean. This partnership provides search with aggregated global user reviews and sentiment analysis, providing destinations and travel portals with the most current end user-generated data. DMOs will benefit from this newly formed relationship as their site visitors are evaluating and deciding on hotels in that it has now become streamlined with the addition of this user-generated content weighing into the equation.

“Using TrustYou’s data and widgets that display global review scores and sentiments, derived from over 250 sites worldwide, in a simple-to-read format, means that JackRabbit‘s Book Direct engines will be more customizable for travelers so that they can make the right choice when booking a hotel,” said Tom Rickert, EVP at JackRabbit.

TrustYou aggregates travelers’ reviews and sentiments across a vast field of over 250 websites in nearly two dozen languages and delivers them into one simple score, the TrustScore. This score, which weighs the hotel’s most notable attributes and opportunities, or “tops and flops,” is based on a scale out of 100 and displays review highlights next to every hotel across JackRabbit’s Book Direct network of 250+ DMO websites. Filtering options, including types of hotel (business, family-friendly, etc.) and other semantic categories (location, food, Internet, cleanliness) are also available.

"We want travelers to be able to choose the best hotel for their needs when booking. With the addition of TrustYou’s widgets into JackRabbit Book Direct’s solution, travelers can look for the features that matter most to them, according to all guest reviews worldwide," said Alan Young, SVP of Marketing and Strategic Partnerships at TrustYou.


Since 2008, TrustYou has set the standard for reputation management with solutions for hospitality-industry businesses to analyze online reviews, tweets and posts across the social web, to gather trusted reviews directly from its customers, and to use the authentic conversations to successfully market online reputations.

TrustYou’s monitoring dashboards capture sentiment and opinions from millions of comments in one easy-to-view place from sources like Tripadvisor, Facebook, Google+, Twitter, Yelp and more across 23 different languages. In addition, TrustYou provides free online customer satisfaction surveys and marketing tools for all hotels.  TrustYou’s international team hails from 23 countries and speaks more than 20 different languages. The company already has more than 12,000 customers in 60 countries and monitors over 400,000 hotels, provide an extensive base for competitive analysis.  TrustYou’s clients include individual hotels, independent boutique chains, destinations and major global brands such as Accor, Marriott, Starwood, Hard Rock Cafes and Best Western Hotels. The company’s partnerships span an impressive variety of organizations; from tech companies like Google, Trust and Micros, to destination-specific alignment with Germany and Switzerland to improve the countries’ official star-rating systems for hotels. TrustYou’s headquarters are in Dallas, USA and Munich, Germany, with further representatives in the U.K., the Netherlands, France, Central Europe, Asia and Australia. To learn more about TrustYou visit

About JackRabbit Systems, Inc.

JackRabbit Systems, Inc. has become the tourism and travel industry’s preferred choice for development of custom travel search engines for destination and travel portal websites. JackRabbit’s innovative Book › Direct Search Engine helps over 1 million satisfied consumers each month book their stay and tickets directly within hundreds of destinations through city/county, state, provincial and national tourism destination (DMO) websites.  Book › Direct provides DMOs with tools to create a better and more engaged online guest experience, while also generating the greatest financial return with increased bookings and higher margins for travel service providers. By eliminating online travel agency (OTA) commissions and other costly ‘middleman’ fees, Book › Direct allows consumers to search DMO websites for real-time rates and availability and drive site visitors to book directly with local lodging and event providers.  For more information on JackRabbit Systems and Book › Direct visit

JackRabbit Systems recently launched their Meta > Direct Search Engine, as strategically aligned with Google HPA, TripAdvisor and Trivago metasearch engines to provide direct booking capabilities to the hotel/lodging industry.  For more information on Meta > Direct visit

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