Weekly Roundup: Travel, Tech and Social Media
For those of you stuck in the office this summer, we are right there with you and keeping you up to date with the latest industry trends. Our new intern, Nick, is leading this week’s mission to curate some top headlines for today’s Weekly Roundup.
As always, happy reading!
Why the Meetings Industry Doesn’t Understand Millennial or Modern Needs
Two distinct market segments dominate the meetings industry: Legacy groups and Millennials. Meeting planners have to focus on both, but could the future be in finding the a way to connect them?
Okanda Uses TrustYou Meta-Reviews to Help Businesses Plan Meetings
Okanda is a platform that provides businesses the ability to book a hotel’s meeting spaces, and has just implemented TrustYou Meta-Reviews to show meeting and event planners relevant information—from online reviews—to determine if a hotel’s facilities will reflect the needs of the occasion.
The Fall of Flash in Digital Hotel Marketing
Can we catch you still using Flash advertising? Advertisers are starting to face more difficulties reaching their target customers with Flash based Ads. Google Chrome’s new beta reportedly has changed its default settings to disable Flash. It might be time to switch to HTML5, which is inherently better formulated to display ads on mobile and thereby increases your ad’s reach.
Brands Take Backseat in Online Responses
Who do you think should be in charge of responding to online reviews, hotel management or corporate? This reflects the debate about consistency vs. personality with industry practices showing positive arguments for both sides. Regardless of your preferences, this article contains food for thought on the topic with the bonus of having some essential tips.
Big Data and the Hotel Stay: The Critical Connection
“Big Data” is pretty difficult to wrap your head around, the amount of information collected is nearly impossible to be best analyzed in every way every time. Issues discussed here relate to OTAs using big data to offer customized advertisements, the resulting mismatches when booking, and the increasing inability to use the right data to match customers’ needs and available room inventory.
New WTTC Report Shows the Tourism Industry’s Impact on U.S. Jobs
We in the industry realize how important the tourism industry is to the global economy. A new study by the World Travel and Tourism Council releases some hard numbers about the U.S. GDP and predictions for annual growth!