Weekly Roundup: Travel, Tech and Social Media

Happy Friday! We're back with a new roundup of this week's top travel and hospitality stories! Today, find out how hotels can capture more travelers on brand.com, learn about the hotel attributes that are most likely to drive travelers' booking decisions and check out the latest stats on mobile travel.

Happy reading!

Path to travel purchase: Bouncing between Brand.com & OTAs

Millennials and affluent travelers fuel 20 percent growth in Chinese outbound travel

Activities and technology - a new relationship with a long-term future

Biz travelers flock to sharing services

Content discovery: the new Holy Grail of of PR and marketing

Hotels have minimal representation amongst most popular travel apps

Mapping the holiday purchase through social media

Mobile booking is here, but travel firms are missing out

JD Power identifies key satisfaction driver

Understanding which hotels attributes prompt travelers to book