Your complete guide on how to respond to positive, neutral, and negative guest reviews with examples, a template response structure, and lots of data. Why Respond to Guest Reviews? How many guests choose to stay at your property based on the reviews they read on Google, TripAdvisor, or Booking.com? Nowadays, we can’t imagine making a buying or booking decision before reading reviews, watching an expert opinion on YouTube, or just researching more about the product or service we are interested in. For the hospitality industry, reviews are essential from the booking process to the post-stay survey. “Where should I stay?”… read more »
Ihr vollständiger Ratgeber zum Beantworten positiver, neutraler und negativer Gästebewertungen mit Beispielen, einer Vorlage für den Aufbau der Antworten und vielen Daten. Warum auf Gästebewertungen antworten? Wie viele Gäste entscheiden sich aufgrund der Bewertungen, die sie bei Google, TripAdvisor oder Booking.com gelesen haben, für einen Aufenthalt in Ihrem Hotel? Heutzutage können wir uns nicht mehr vorstellen, eine Kauf- oder Buchungsentscheidung zu treffen, bevor wir nicht Bewertungen gelesen, eine Expertenmeinung auf YouTube gesehen oder einfach mehr über das Produkt oder den Service recherchiert haben, für die wir uns interessieren. Für die Hotelbranche sind Bewertungen von der Buchung bis zum Post-Stay Survey… read more »
Your complete guide on how to respond to positive, neutral, and negative guest reviews with examples, a template response structure, and lots of data. Why Respond to Guest Reviews? How many guests choose to stay at your property based on the reviews they read on Google, TripAdvisor, or Booking.com? Nowadays, we can’t imagine making a buying or booking decision before reading reviews, watching an expert opinion on YouTube, or just researching more about the product or service we are interested in. For the hospitality industry, reviews are essential from the booking process to the post-stay survey. “Where should I stay?”… read more »
Google has been one of the top hotel review sources over the past several years, along with Booking.com. Therefore, there is always a lot of buzz about hotel reviews on Google and what really drives improvements in ratings, review summaries, and local search rankings for hotels. Many online reputation providers offer hotels the ability to push their solicited guest reviews directly to Google. Similarlu, TrustYou's own guest satisfaction survey solution allows hotels to collect guest reviews and then push them to Google as a Google review that is shown below the review summary. But on top of this, TrustYou also… read more »
With the Games in 2016 Rio de Janeiro just around the corner, thousands of visitors are already making their journey into the city. With a series of issues casting a shadow over traveler expectations, it seemed an appropriate time to clear up some confusion. To examine what the hotels in Rio have to offer, we’ve analyzed customer reviews of 589 hotels. The research revealed that hotels in Rio de Janeiro have an average TrustScore of 81.25, with positive reviews in pool service, childcare, laundry service, and security as the main drivers of success. In addition, service through the country rated… read more »
Since 2008, the TrustYou “TrustScore” has served as a badge of honor for hotels. It is calculated based on verified reviews from across the web and serves as an independent, third party score of a hotel. Thousands of hotels proudly display it on their hotel websites, helping to impact their direct bookings. And the scores influence millions of travelers around the world who see the hotel ratings on the world’s leading travel sites like Google, KAYAK, Skyscanner and many others. Now that the history lesson is over, here’s the big news! As of June 1, 2016, the TrustScore widget will… read more »
Happy Friday! Time for our weekly roundup again, bringing you the latest in travel tech, social media and reputation management news and trends! Among this week's stories, we've got Hipmunk's recent millennial travel habits stats, tips on how to drive bookings via mobile devices, and information on how hotels can increase their revenue in 2015. Happy reading! Increasing mobile bookings in 2015 How Facebook Reviews contribute to Mövenpick Hotels & Resorts' stellar online reputation Hotels need to get the (Facebook?) message Booking.com and TripAdvisor reviews appear on Apple Maps 5 personal ways hotels can increase revenue in 2015 Six… read more »
Speaking of my short attention span, let’s talk about all of the time and research that goes into booking travel. On the one hand, you want to read all reviews to ensure that you are making a sound booking decision; on the other hand, this is unbelievably tedious and time consuming. So, most travelers settle for a happy medium, reading around 6-12 reviews. Here’s the thing: I don’t want to read 6-12 reviews. I think that is exhausting. So I’ve switched to Meta-Reviews, which are essentially the Cliff’s Notes version of all verified reviews online. I’ve been happy with my… read more »
On Tuesday, TrustYou released its first annual global reports spanning North America, Europe, The Middle East and Africa and Asia Pacific. The reports are based on an analysis of more than 14 million reviews to see what travelers around the globe had to say about their travel experiences in 2013. You can take a look at some of the global trends from Tuesday’s blog. Today, I’d like to take a closer look at some of the review trends in Europe, The Middle East and Africa (EMEA). Keep in mind that these are only a few highlights from the global annual… read more »
On Tuesday, TrustYou released its first annual global reports spanning North America, Europe, The Middle East and Africa and Asia Pacific. The reports are based on an analysis of more than 14 million reviews to see what travelers around the globe had to say about their travel experiences in 2013. You can take a look at some of the global trends from Tuesday’s blog. Today, I’d like to take a closer look at some of the review trends in Asia Pacific (APAC). Keep in mind that these are only a few highlights from the global annual reports. For all the stats and insights,… read more »
In 2013, travelers took to writing reviews in record numbers. We’ve taken a look at a sample of more than 14 million reviews across North America, Asia Pacific and Europe, the Middle East and Africa to see what was said. This data allow us to pinpoint trends in hotel reviews and understand areas in which destinations have seen success and areas that need improvement. Individual hotels can also get an idea of how they stack up to other hotels in their city. A few global trends emerged. Check them out, or download the full reports for free for more details:… read more »
I’m not gonna lie, I was inspired by The Standard’s 2014 calendar. Who doesn’t love reading through bizarre hotel reviews, especially when they are accompanied by great photography? The calendar got me thinking about what other crazy reviews are out there in cyberspace. TrustYou has a database of more than 250 million hotel reviews to peruse, so I took a look. Below is a collection of twelve fun, funny, quirky, and slightly bizarre comments written within the last year, pulled from TrustYou’s database. All hotel names were removed. “In another review of this hotel, I compared my stay to "hugging… read more »
