Football Fans Are Big On Feedback: What Hotels Can Expect From Super Bowl Travelers
Football fans are big on more than just the big game; feedback in the form of online hotel reviews seems to be something pigskin lovers are passionate about. Working with Donna Quadri-Felitti, Ph.D.at New York University, Preston Robert Tisch Center for Hospitality, Tourism, and Sports Management, we’ve analyzed hotel reviews around the Super Bowl in the host cities for the past five years. The results, pulled from relevant findings within TrustYou’s robust database of 250 million reviews, showed what trends emerged and what New York and New Jersey hotels might expect this February as they host spectators for Super Bowl XLVIII.
Check out some of the highlights from the report below, and make sure to download the full report for free here.
Hotels Are Better Prepared To Handle Super Bowl Travelers
Performance Scores appear to be trending upwards during Super Bowl week, particularly within the last two years. Host cities appear to blitz their guests with more staff, amenities, and attention as Service Sentiment Scores rose in the last three host cities’ for Super Bowl week over the same week of the prior year, with the exception of Miami in 2010. However, if the past holds true this year, the NYC-Northern New Jersey metro area hotels will need to be über-attentive to Super Bowl guests to see an increase in Sentiment Scores for Service as the as the increases were slight rising only one or two percent in this category.
NYC is the highest-rated destination among US major markets, and its hotels will have to bring their “A-Game” to continue to see improved scores during the Super Bowl.
Fans Want Some Peace & Quiet In Their Hotel Rooms
During Super Bowl week, guests appear to have been tolerant of any cheering, celebrating fans when evaluating the hotel Noise Level during Game week festivities, with improved Noise Level Scores across all host cities over the prior year.
New York hotels currently are able to shut out the sound, earning relatively positive Noise Level Scores compared to major markets within the US, having ranked No. 2 behind Orlando according to 2013 sentiment analysis from TrustYou. Will the NY-NJ 2014 Super Bowl guests be as understanding of hotel Noise Level during their overnight stays as previous Super Bowl guests?
Super Bowl Fans Demand Great Food & WiFi
Seems Super Bowl guests are pretty picky diners compared to guests who stayed in the same cities during the same weeks the year prior to the Super Bowl with Food Sentiment Scores down year-over-year in seven of the ten weeks examined.
One thing is for sure, this coming Super Bowl hotels need to be WiFi ready, as the past data indicated that satisfaction with Internet Sentiment Scores dipped across all five years among Super Bowl guests versus guest who stayed the year before.
The full report is available for download here.
