Superior Semantic Technology Covers Over a Dozen Sites – From Yelp! to OpenTable – & Social Media to Deliver Increased Customer Intelligence, Feedback Trends & Ease of Response
Dallas, USA and Munich, Germany – August 15, 2013 –TrustYou, an online reputation management (ORM) market leader specializing in the hospitality industry, has expanded into the restaurant space. Bringing its 360-degree solution to aggregating and analyzing increasingly important online reviews and social media content to the culinary world, TrustYou’s holistic approach delivers superior semantic analysis and a proven track record of increasing reviews, distributing content across multiple platforms and, ultimately, driving revenue.
The restaurant platform officially launched on August 15, with a soft launch that already included a number of clients, with brands such as Hard Rock Cafes and Bob’s Steak & Chop House, and award-winning restaurants such as the French Room in The Adolphus Hotel in Dallas, Texas, to name a few. These restaurants are using the TrustYou restaurant platform to manage and maximize the potential of the continuously growing universe of online, user-generated content. Sources covered by the cutting-edge semantic analysis include: OpenTable, GrubHub, Citysearch, Yelp!, Zagat, ViaMichelin, Fodors, TripAdvisor, Qype, lafourchette, Google+, foursquare, Facebook and Twitter. Other sites will be added to the search in the coming months spanning dozens of countries to accommodate TrustYou’s global client base.
The key semantic categories featured are restaurant (overall experience), food, beverages, location, service and price. Restaurant clients using the tool have a centralized dashboard that makes identifying trends, responding to reviews and tracking management responses incredibly simple and streamlined. In addition, eateries can identify top competitors – up to 10 – and benchmark against them. Responding directly from the tool to review across a variety of sites is one of the most applauded time savers, with competitive analysis running in parallel in terms of importance.
TrustYou also offers survey functionality as part of the product suite at no additional cost. Feedback questionnaires can be customized and distributed across a number of platforms, from Google+ to Yelp! and TripAdvisor. A greater survey volume results in more reviews, which translates into higher visibility, increased scores and more revenue.
“We heard from many of our hotel clients that the restaurants within looking for an easier way to digest what customers are saying,” said Ben Jost, TrustYou CEO and co-founder. “It made perfect sense for us to apply our semantic technology, which comes from over 50 man years of university research, to this segment of the industry. Restaurant reviews are a major source of recommendations and staying on top of what is being said and responding is of paramount importance. Taking it a step further to identify trends and adjust strategy accordingly is what sets strategic, service-focused eateries apart from the rest.”
One study has shown that even slight changes in online restaurant reviews can make or break a restaurant. Per TechCrunch: A simple half-star improvement on Yelp’s 5-star rating makes it 30-49% more likely that a restaurant will sell out its evening seats. Online reviews, the researchers conclude, “play an increasingly important role in how consumers judge the quality of goods and services.”
Still to come for the restaurant tool will be the TrustScore, a single, easy-to-read ranking out of a possible 100 that is a compilation of guest feedback across all user-generated review sites. The TrustScore has become wildly popular amongst hotel clients; often headlining websites and serving as a guest satisfaction barometer. The higher the score, the better endorsement it is.
A proposito di TrustYou
Since 2008, TrustYou has set the standard for reputation management with solutions for hospitality-industry businesses to analyze online reviews, tweets and posts across the social web, to gather trusted reviews directly from its customers, and to use the authentic conversations to successfully market online reputations.
TrustYou’s monitoring dashboards capture sentiment and opinions from millions of comments in one easy-to-view place from sources like Tripadvisor, Facebook, Google+, Twitter, Yelp and more across 23 different languages. In addition, TrustYou provides free online customer satisfaction surveys and marketing tools for all hotels. TrustYou's international team hails from 23 countries and speaks more than 20 different languages. The company already has more than 12,000 customers in 60 countries and monitors over 400,000 hotels, provide an extensive base for competitive analysis. TrustYou’s clients include individual hotels, independent boutique chains, destinations and major global brands such as Accor, Marriott, Starwood, Hard Rock Cafes and Best Western Hotels. The company’s partnerships span an impressive variety of organizations; from tech companies like Google, Trust and Micros, to destination-specific alignment with Germany and Switzerland to improve the countries’ official star-rating systems for hotels. TrustYou’s headquarters are in Dallas, USA and Munich, Germany, with further representatives in the U.K., the Netherlands, France, Central Europe, Asia and Australia. To learn more about TrustYou visit trustyou.wpengine.com.
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