Weekly Roundup: Travel, Tech and Social Media

Happy Friday once again and welcome back to our weekly roundup! Scroll down for a quick peak into some of our favorite headlines from the past week!

Happy reading and don't forget to come back next week for more!

Industry News

AccorHotels Spends Big on Home Rentals with Euro 148 Million Onefinestay Deal

AccorHotels has bought upmarket home rentals business onefinestay for Euro 148 million (£117 million) and has earmarked a further Euro 64 million (£50 million) to expand the business internationally.

Hilton to Temper Its Stance on Booking Direct

Although his company has made it a mission to tell customers to book direct, Hilton CEO Christopher Nassetta knows he can’t afford to overlook other distribution channels, including online travel agencies and travel agents.

Google India Sees Big Hike in Searches for Branded Budget Hotels

A study from Google India shows that branded budget accommodation will have a bumper summer season, if search volumes are reflected in actual bookings.

AccorHotels CEO: It's Foolish and Irresponsible to Fight Against the Sharing Economy

With its multi-million-dollar investments in Onefinestay, Oasis Collections, and Squarebreak, AccorHotels is taking a smart, strategic approach to battling the encroachment of home-sharing platforms like Airbnb and HomeAway by embracing their direct competitors.

Trends and Insights

How to Increase Direct Bookings with Targeted Review Content

OTA’s significantly changed the travel industry with pricing transparency and a large selection of accommodations. Yet they pose a huge challenge to individual hotels offering online bookings due to price comparisons and competition.

The Direct Bookings Challenge to Travel Managers Grows, as Hotels Lure Business Travelers

As companies worldwide grapple with the rise of direct booking, suppliers are accelerating this industry shift by bringing strong incentives to business travelers. In fact, to build customer loyalty and business, hotels are making big investments to lure travelers to book directly on their sites.

Hotels and OTAs Race to Revamp Their Loyalty Programs to Boost Bookings

Loyalty programs had been a somewhat neglected weapon in the marketing arsenals of both hotels and online travel agencies until recent months. Major hotel chains have been adjusting their loyalty strategies to support the campaigns. Last Friday CNBC interviewed Marriott CEO Arne Sorenson, and he said, “I think the most important thing for us to succeed at is the loyalty program.”

Three Principles for Hotels Wanting to Boost Direct Bookings

The Battle for Direct Bookings has exploded this year. Online travel agencies are developing loyalty programs in an attempt to “own the customer” even more concretely, and, in turn, hotels are starting to invest in improvements to their hotels’ branded websites to improve their direct relationship in the digital format.

 

Laura Badiu

Laura is a passionate bookworm and a gifted writer. Since joining TrustYou’s marketing team, she has embraced topics in the travel and hospitality sector with enthusiasm. Using her degree in Journalism, Laura creatively weaves words into insightful stories with a focus on reputation management.

Recommended Reads

Il tavolo a tre gambe: l'enigma di tutti i direttori di hotel

Beatrice Odelli // December 15, 2021

Damiano de Crescenzo, general manager di Planetaria hotels, è stato intervistato da Beatrice Odelli a proposito del suo percorso, del suo arrivismo nell’industria alberghiera, nelle lezioni imparate durante le pandemia e di come Planetaria Hotel…

La potenza delle idee e la normalità del lusso. Michele Sambaldi

Beatrice Odelli // January 21, 2022

Michele Sambaldi, General Manager di Pellicano Hotels, è stato intervistato da Beatrice Odelli ed ha raccontato della sua carriera nell’ospitalità, dei suoi progetti e di come un hotel può elevare la sua esperienza tramite comunicazione…

Trentino Marketing è Una Super Squadra Che Vuole Offrire Esperienze Ed Emozioni

Beatrice Odelli // August 17, 2022

Un'intervista di RES - Hospitality Business Developers Alessandro Angelini, Digital Technology Manager e Platform specialist di Trentino Marketing, ci racconta i segreti della miglior DMO d'Italia. R: Ciao Alessandro. Per iniziare ci racconti chi sei? AA: Per…

Conquista il Tuo Successo. Richiedi Subito una Demo!