Tag Archive: hotel marketing

3 Ways to Drive More Direct Bookings

by June 29, 2016 2:35 pm

Your hotel website is the first impression to potential guests, therefore, it should be seamless if you want to drive bookings. There are many ways to enhance your website, but often overlooked are the features that help highlight trust and transparency in the booking process. Guest feedback and ratings, along with Triptease’s Price Check widget are both add-ons that help hotels showcase the information travelers need to make booking decisions. We took a closer look into these two tools to see how they link up.   Guest Feedback Guest feedback is one of the most important factors behind a hotels’… read more »

Customer Success: How B&B HOTELS Uses TrustYou To Gain More Reviews and Customer Feedback

by August 25, 2015 1:36 pm

Founded in 1990 by the French company Galaxie S.A., B&B HOTELS is the third largest budget hotel chain in France, with over 230 hotels in France and in total, more than 300 hotels in Europe and Morocco. With the newly opened B&B Hotel Erfurt, B&B HOTELS currently has 76 hotels with more than 7,000 rooms in Germany. B&B HOTELS knew early on that in order to make the guest experience even better, it would have to place more emphasis on online guest feedback. The hotel group made it a goal to understand its customers’ needs and to provide truly personalized… read more »