[Infographic] Online Booking Trends: Understanding Traveler Behavior
When it comes to booking a hotel, predicting traveler behavior is difficult. While research studies exist, the facts often remain a mystery to those who don’t have much time to sift through it. With this limited time in mind, we’ve packed the latest traveler behavior research from our new white paper into one convenient infographic. It contains interesting stats such as:
- 86% of online travelers choose hotels over other accommodation types,
- 81% of travelers prefer using Google during their travel/accommodation search process, and
- 88% will sort out hotels from their searches with poor review scores.
All of this research about traveler behavior leads to 3 conclusions - (1) Hotels should be present on Google and Google Maps, (2) hotels should use their review scores as a way to both monitor their performance and market their hotel to future travelers, and (3) use these insights to learn about the potential market of guests who book their hotels online.
For a more in-depth look at the research, be sure to check out the full study for free here.