Author Bio

Valerie Castillo

Valerie leads our fearless team of content writers, field marketing experts, and hospitality-focused marketers here at TrustYou. Her adventure has taken her from her hometown of Arlington, VA, all the way out to San Diego, CA, where the nice weather has reinvigorated her creative spirit.

Articles By Valerie Castillo...

Budget Season - What You Need to Consider for Your 2019 Hotel ...

Valerie Castillo // September 20, 2018

It’s officially budget season, and the growing list of priorities and considerations is currently top of mind when planning for a successful 2019. I know from my own experience that with so many investment options…

独立系ホテル向けシリーズ(パート3): オンライン上のクチコミ評...

Valerie Castillo // May 21, 2018

独立系ホテル向けシリーズ(パート2): ウェブサイトを最適化する

Valerie Castillo // May 2, 2018

How to Achieve Organizational Change through Customer Feedback

Valerie Castillo // June 20, 2017

Organizational change CAN be achieved through customer feedback, that is why hotels must look into ways to collect information from your guests. Everyone who stays in your hotel should be presented with ways that enable him or…

Top Hotel Restaurants to Check out During HITEC 2017

Valerie Castillo // June 8, 2017

If you’re attending HITEC 2017 in Toronto, there’s a good chance you’ll want to know the good spots nearby to grab a great breakfast, lunch, dinner, or drinks. That's why we scoured our database of online…

These Categories Are Most Positively and Negatively Impacting ...

Valerie Castillo // April 27, 2017

Friendliness of staff most positively impacts hotel ratings, while bathrooms are dragging hotel ratings down most often.   Guest reviews have gone beyond simple 1-to-5 star hotel ratings. With the introduction of guest satisfaction surveys…

5 Do’s and Don’ts of Direct Messaging Your Guests

Valerie Castillo // February 21, 2017

Last week, we shared the top five reasons not to be afraid of direct messaging your guests in part one of this blog series. Now that you’re not afraid (hopefully), it’s time to actually do…

5 Reasons Not to Be Afraid of Direct Messaging Your Guests

Valerie Castillo // February 14, 2017

Welcome to part 1 of our Direct Messaging blog series!   The Valentine’s Day pressure is real. Ask anyone in a relationship and they’ll tell you that the holiday of love can induce anxiety, sleepless…

5 Things Every Hotel Website Should Feature for a Better UX

Valerie Castillo // January 31, 2017

Designing a hotel website is like preparing for a first date – you don’t get a second chance to make an impression. While us ladies may take hours to get ready for a date (the…

2 Questions You Should Ask Before Adding Amazon Echo to Your H...

Valerie Castillo // January 24, 2017

"Amazon will increasingly subsidize Echo by bundling content (think music, video) with the device,” Forrester Principal Analyst Thomas Husson told Yahoo Finance. "They can afford this since this is not core to their business model: the…

2017 Will Be The Year of the Hotel Guest

Valerie Castillo // January 9, 2017

Hotels will use personalization, engagement, and feedback to enhance the hotel guest experience in 2017   Each year, we at TrustYou get out our Magic 8 Balls and fortune teller caps to see if we…

3 Ways to Use Hotel Text Messaging to Increase Revenue

Valerie Castillo // January 4, 2017

Often times, hoteliers, and particularly revenue managers, have to choose between strategies that enhance guest satisfaction versus those that increase revenues. You could offer unlimited, free wi-fi to guests in order to boost satisfaction, or…