Author Bio

Valerie Carboni

Valerie leads our fearless team of content writers, field marketing experts, and hospitality-focused marketers here at TrustYou. Her adventure has taken her from her hometown of Arlington, VA, all the way out to San Diego, CA, where the nice weather has reinvigorated her creative spirit.

Articles By Valerie Carboni...

How Google Hotel Reviews Impact Your Hotel

Valerie Carboni // August 1, 2021

Google has been one of the top hotel review sources over the past several years, along with Booking.com. Therefore, there is always a lot of buzz about hotel reviews on Google and what really drives…

Antworten auf drängende Fragen von Hoteliers: alles ...

Valerie Carboni // July 23, 2021

Unser TrustYou Team hat vor Kurzem das zweite Live-Webinar veranstaltet, um unsere Gasterlebnis-Plattform vorzustellen und aktuelle bzw. geplante Technologien zu erläutern. Bei der Konzeption der TrustYou Plattform stehen existierende und künftige Kunden im Mittelpunkt, denn…

Burning Questions From Hoteliers Answered: All About...

Valerie Carboni // June 28, 2021

The team at TrustYou recently hosted our 2nd live webinar to showcase our Guest Experience platform and discuss our newest and upcoming technologies. The TrustYou platform is built with our clients and future clients in…

How to Use On-Site Survey to Ensure a Happy Guest

Valerie Carboni // June 25, 2021

Most anyone you talk to will say they are ready to travel and venture outside the confines of their own home. The novelty of baking has worn off, the puzzles have all been done, and…

3 Ways Better Communication Leads to Happier Guests

Valerie Carboni // June 24, 2021

At the start of the pandemic, the phrase “we’re all in this together” rang loud and true. The entire world worked together to process, understand, and conform to a new normal. For the hospitality industry,…

Marketers Across Three Countries - How I Manage a Re...

Valerie Carboni // October 30, 2019

Hi! My name is Valerie Castillo. I live in San Diego, California and I run TrustYou’s marketing team. My day probably starts similar to yours: first thing in the morning, I check my emails and…

Hotel Budget Season - Tips for Your 2020 Strategy

Valerie Carboni // October 3, 2019

It’s officially budget season again, and the growing list of priorities and considerations for a successful 2020 is currently top of mind. I know from my own experience that with so many investment options out…

3 Ways to Use Hotel Text Messaging to Increase Revenue

Valerie Carboni // July 8, 2019

Often times, hoteliers, and particularly revenue managers, have to choose between strategies that enhance guest satisfaction versus those that increase revenues. You could offer unlimited, free wi-fi to guests in order to boost satisfaction, or…

How to Consolidate Hotel Technology After an Acquisi...

Valerie Carboni // November 21, 2018

The hospitality industry is no stranger to mergers & acquisitions. In fact, it seems that every few months we hear about a new big purchase; most recently Hyatt purchased Two Roads Hospitality, and earlier this…

How to Achieve Organizational Change through Custome...

Valerie Carboni // June 20, 2017

Organizational change CAN be achieved through customer feedback, that is why hotels must look into ways to collect information from your guests. Everyone who stays in your hotel should be presented with ways that enable him or…

Top Hotel Restaurants to Check out During HITEC 2017

Valerie Carboni // June 8, 2017

If you’re attending HITEC 2017 in Toronto, there’s a good chance you’ll want to know the good spots nearby to grab a great breakfast, lunch, dinner, or drinks. That's why we scoured our database of online…

These Categories Are Most Positively and Negatively ...

Valerie Carboni // April 27, 2017

Friendliness of staff most positively impacts hotel ratings, while bathrooms are dragging hotel ratings down most often.   Guest reviews have gone beyond simple 1-to-5 star hotel ratings. With the introduction of guest satisfaction surveys…