Author Bio

Tony Ciccarone

Tony Ciccarone is a web developer who is experienced in making high-quality professional websites, writing clean & reusable code, and creating data-driven web applications.

Articles By Tony Ciccarone...

Google Organic Search for Hotels: Does It Still Matter? (Part VI)

Tony Ciccarone // July 5, 2013

After a hard look at the current state of a Google hotel search, I wondered about this. Does it still matter? Look, a search for a term like Miami Hotel turns up mostly Google ad…

Google Adwords vs. Promoted Hotels (Google Hotel Finder Ads) (Part V)

Tony Ciccarone // July 3, 2013

Google is really edging out hotel direct bookings these days between Adwords and Promoted Hotels, which is really just Google Hotel Finder ads. It looks like this on a SERP: Adwords in the shaded area,…

Google Hotel Finder: Smooth Player in the Travel Game (Part IV)

Tony Ciccarone // July 1, 2013

I think Google Hotel Finder is one of the sexiest tools a traveler has these days.  It’s a complicated situation for hotels, though, with the OTAs getting privileged placement, but that’s all the more reason…

Google+ for hotels (part III)

Tony Ciccarone // June 27, 2013

If Google+ isn’t already on your priority radar, heads up that it recently surpassed Twitter with more user accounts, making it the second largest social media outlet. That doesn’t necessarily mean there’s more action on…

Breaking Down a Hotel Search on Google in 2013 (Part II)

Tony Ciccarone // June 24, 2013

Remember when your hotel web strategy was all about keyword optimization. Ah, those were the days. Now you’ve got innumerable social media outlets to keep up with, review sites out the wazoo, and Google. It…

Hotel Reputation Management and Google (Part I)

Tony Ciccarone // June 20, 2013

If I know nothing else, I know that Google is a bear—sometimes the kind you want to cozy up with and sometimes the kind that sends you screaming for your life. It’s also one of…

100 Million Reviews and Counting: A Look At Reviews, Revenue and The Reputation Machine (infographic)

Tony Ciccarone // June 19, 2013

At TrustYou, we talk a lot about the importance of reviews and online reputation management, from understanding the semantics of reviews to our revamped definition of SEO to how your reputation impacts your bottom line, and everything in between.…

What About the Me Generation? Travel, Social Media and Baby Boomers

Tony Ciccarone // June 13, 2013

While I’m on the topic of generational marketing, let’s talk for a minute about Baby Boomers (49-67 years old). While Millenials may outnumber them, Baby Boomers are one big and busy generation. Marketing travel to…

Millenials: The Next Wave of Hotel Social Media

Tony Ciccarone // June 11, 2013

Last week, Marriott announced plans to import a European hotel chain aimed specifically at Millenials to the United States. I was actually thinking about Millenials when I was writing about TripAdvisor last week, and Marriott’s announcement…

Hotel Marketing on TripAdvisor: My Easy Top Three To-Dos

Tony Ciccarone // June 6, 2013

Yes, you can. That is, yes, you CAN make a difference in your hotel’s TripAdvisor profile. There are plenty of places that will give you a checklist of things to do, so I’m not going…

TripAdvisor launches hotel metasearch : Here's why it matters

Tony Ciccarone // June 4, 2013

Yesterday I was doing some research, and I ran across a fellow travel/social media blogger who argued that TripAdvisor isn’t all that useful. For me, that one’s a head scratcher. He argued that travelers have…

Hotel Social Media Show and Tell

Tony Ciccarone // May 31, 2013

Today I’m pulling out some hotel social media examples that are relevant to all this talk about improving relationships with guests. Example A: Approachable Management Talk about charming management. The Hotel Monaco Portland posted this…