Think it's only important to respond to negative guest reviews? Think again! By responding to positive reviews, hotels are able to produce more good will with future travelers looking to book. In a consumer research study, 78% of respondents said that seeing a management response makes them feel that a hotel cares about its guests. And 68% said that they are more likely to book at a hotel with management responses over a comparable hotel with no responses. Build your response library by taking a look at these quick tips for building a great response to positive guest reviews.
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