Weekly Roundup: Travel, Tech and Social Media
Happy Friday! Welcome back to TrustYou's weekly dose of travel, tech, and social media news and trends. Check out our favorite stories below and don't forget to come back next week for more.
Industry News
ITB 2016: Google Says "Not Now, Not Ever" Will It Become an OTA
Google insists it won't move into selling travel after launching a destination search and trip-planning tool hailed as "game changing" this week. Oliver Heckmann, Google vice-president for travel and shopping, said the search giant has no plans to act as an online travel agent (OTA) "now or in the future" despite offering a 'Book on Google' feature on mobile search.
The newly developed “Social Radar” features collect and display different kinds of social media data about the hotel in real-time. This enables hoteliers to immediately analyze and react to social media posts that are tagged with the hotel or in the location.
Google Destinations - A Full Funnel Immersive Experience
If you want to look at the future of Google “search” square in the eye then learn about and understand their newly announced Google Destinations. It is what Google calls an immersive experience.
Hilton CEO Is Thinking About Cheap Urban Hotels for the Airbnb Generation
Hilton Worldwide Holdings Inc., the world’s biggest hospitality company by number of rooms, may add a new brand that focuses on small, cheap hotels in big cities, Chief Executive Officer Chris Nassetta said.
The Facts About Hotel Review Scores and Rankings on Google
There is much chatter these days about TrustYou data on Google and what really drives improvements in the TrustScore, review summaries and local search rankings for hotels on Google. In an effort to increase transparency, let’s take a look at the facts!
Why Hotel Marketing Success Depends on Personalization
A 2014 survey found that travelers aren’t as loyal to a brand as loyalty membership programs suggest. Increasing personalization is the best method to make your product stand out in an overcrowded marketplace.
Last-minute business travel is costly, but what a difference one day can make in managing those costs. Concur released an analysis of the true costs of last-minute business travel.
