Tag Archive: guest reviews

A picture featuring a dog with glasses behind a laptop, referencing a guest that hesitates to leave a review

Warum Hat Mein Gast Keine Bewertung Abgegeben? 4 Wege, Mehr Feedback von Ihren Gästen Zu Erhalten.

by June 21, 2022 2:47 pm

Sie fragen sich, warum Ihre Gäste nicht immer eine Bewertung hinterlassen?4 mögliche Gründe dafür und einfache Lösungen, wie sie die Situation verändern können, finden Sie hier. Wer von uns hat ein Buch gelesen, weil Freunde es empfohlen haben? Wer von uns hat sich einen Film angesehen, weil „meine Cousine gesagt hat, dass ich ihn unbedingt sehen muss?" Wer von uns hat sich für ein Hotel entschieden, weil es eine Reputation für ausgezeichneten Service hat? Und warum auch nicht? Weil wir den Meinungen anderer vertrauen, tun oder kaufen wir Dinge, die sie uns empfehlen. Dieser wirkungsvolle Effekt wird von Marketingexperten als… read more »

Europe

Europe Is The First Region To Move On From The Severe Status On The Travel Health Index

by July 23, 2020 1:39 pm ,

The COVID-19 crisis continues to have severe consequences on hospitality and travel and hotels all over the world still have a long way to go in order to reach their normal levels of occupancy. After a short period with positive trends and encouraging data on the TrustYou Travel Health Index (THI), the second wave of coronavirus cases made itself known in the overall number of global guest reviews, which suffered a slight decrease in the last few weeks. While things are still uncertain and the trends can very quickly change their course, great news has been reported in the week… read more »

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Real, Steady Recovery of Guest Review Data as Chinese Cities Move Out of Lockdown on the Travel Health Index

by April 30, 2020 3:01 pm , , ,

Hotel guests are making their voices heard again in China and at TrustYou we are all ears. As the world’s largest guest review database, we have been following a hopeful trend in Chinese cities. The subtle first signs of recovery have continued to show a steady climb on the Travel Health Index (THI) over the last week.  In the graph below we have selected a number of ad-hoc Chinese cities in order to show the general incline in review data on the THI, which benchmarks the current state of guest review data against that of 2019.  Not only are several… read more »

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Could Asia be on the Verge of Recovery? An Optimistic View of Data from the Travel Health Index

by April 24, 2020 5:49 pm , , ,

At TrustYou we monitor our global Travel Health Index on a weekly basis, leveraging guest reviews from the largest database in the world to benchmark the crisis and keep an eye on possible signs of recovery. For the week ending on April 13th, we see a slight upward tick in the trend line as shown below. This ever so hopeful sign comes from the APAC region, indicating a slight increase in guest review activity as compared to the previous week. Since the coronavirus outbreak started in China, it’s most likely that it would also be the first country to recover,… read more »

Travel Health Index World On Lockdown

Hotel Guests in Lockdown: This Timelapse Shows the Drop In the Global Travel Health Index

by April 17, 2020 6:31 pm , , ,

Hotel guests have gone quiet. At the beginning of 2020, very few of us could have anticipated that the whole world would be on lockdown by the end of March. It all happened so quickly that it is hard to comprehend. While analyzing the crisis from a hotel guest review standpoint, we put together a time lapse video from out Travel Health Index to visualize the change in activity between 6 January 2020 and 6 April 2020 when guest review data slowed down to, almost, complete global inactivity. Timelapse: guest review lockdown indicator 06/01/20 - 06/04/20 We update our Travel… read more »

OTAs

OTAs on the Path to Recovery – How to Prepare for a Post COVID-19 Traveler

by April 16, 2020 10:05 am , ,

Given the COVID-19 situation, we are now witnessing one of the biggest crises and the most severe decrease in the number of bookings for vacations, business trips, and everything in between. For online travel agencies (OTAs), travel management companies, or other third-party booking platforms, the current situation can have consequences just as severe as for hotels.  In the midst of these uncertain and trying times, two things are becoming clear: one, that the world will eventually travel again and two, that travel will be significantly different. From the booking journey to traveler behavior and the actual stay, it is safe… read more »

Reviews 4

COVID-19 And Guest Reviews – Spotlight On A Downward Trajectory

by March 25, 2020 1:25 pm ,

All over the world, people are canceling business trips, vacations, and city-breaks - all due to the COVID-19 outbreak. While some countries have completely closed their borders and others have simply limited tourism, one thing is certain: travel is definitely on a downward trajectory and online reviews are beginning to show just that.  Since our database enables us to thoroughly analyze review data from a global and a regional perspective, we wanted to see what trajectory guest reviews are currently following and how this data correlates with the current coronavirus situation. We investigated the state of reviews in some of… read more »

Coronavirus Reviews

Coronavirus As Seen Through Hotel Reviews: What Are Your Guests Saying?

by March 19, 2020 2:18 pm ,

The travel and hospitality industry is taking a major hit - there’s no denying that. Due to the coronavirus outbreak, hotels from all over the globe are experiencing low occupancy rates and tremendous loss in revenue, while some are even closing their doors until further notice. While we are living in uncertain and unprecedented times and the immediate prognosis for hospitality businesses is not on the positive side, the only thing left to do is to be aware of the current situation and look ahead with an arsenal of solid plans and smart decisions. With so many internal implications and… read more »

Google

Save Time and Improve Operations with Direct Responses for Google Guest Reviews

by June 12, 2019 1:14 pm

There are two things that you need to be aware of when working in today’s hospitality business. One, your time is precious. Two, Google guest reviews are your golden ticket to gaining back more of that time. There has been a lot of buzz over the last few months regarding Google’s entrance in the online reputation sector for hotels. Google is estimated to receive more reviews than any other individual source and 63% of consumers actively read these reviews. It’s becoming obvious that Google has slowly but surely become one of the most reliable and popular review sources. So how… read more »

My Last Review

My Last Review was _____: a Guest’s Perspective

by April 17, 2018 2:42 pm

As a central point of our latest research project, we wanted to discover what type of reviews guests are leaving after their latest stay. So what did we do? We asked a group of travelers a set of questions that were aimed at their experience with online reviews. Even before their stay, most travelers - meaning 93% - are interacting with reviews before they make their booking decision, something we tested in a 2015 study. This time around, our researchers wanted to dig into that statistic even further, to see exactly how relevant reviews are to their booking decision. Guests were asked… read more »