Weekly Roundup: Travel, Tech and Social Media
Happy Friday once again! We’re back with a new roundup of this week’s top travel and hospitality stories! Today, find out about the new TrustYou/Brand Karma partnership, learn about the relationship between millennials and technology and check out some tips to perk up your hotel's website conversions!
Brand Karma & TrustYou Partner to Bring Hotel & Tourism Brands the Best of Reputation Management & Virtual Reality
Brand Karma and TrustYou announce a strategic partnership, bringing together TrustYou’s powerful reputation management tools and Brand Karma’s digital innovation in virtual reality (VR).
Hoteliers Continue to Battle Booking Duopoly
OTAs are not necessarily the enemy of hoteliers, but the struggle to regain ground against their onslaught of marketing dollars continues.
How Millennial Meeting Pros Like to Research Sites
A new white paper, “Destination Marketing: The New Wave,” explains how the Millennial generation’s relationship with technology and new media strongly influences the way they research and plan events, and how that influence has expanded across all generations.
A Start-up Guide to Hotel E-Commerce
Don’t know where to start when it comes to creating an e-commerce plan? Here’s a guide to get you on the right track.
Will the Travel Industry Shift Its Focus From Millennials to Seniors?
A lot of attention has been placed on millennials in the travel industry today - and for good reason - but one potentially highly valuable and highly lucrative segment of the population may not be getting the attention it deserves.
Five Tips for Increasing Your Hotel's Conversion Rate
In this day and age, everyone is always spending a good portion of their time surfing the Internet, so having a decent website for your hotel is a must. With these five tips, your hotel could see an increase in conversion rates.
8 Ideas to Attract More Guests to Your Restaurant
As a hotel restaurant, there are many ways for you to attract both those who are already guests in the hotel and other patrons from the local area. Different promotional strategies will work for different types of restaurants and businesses, but generally a mixture of online and offline strategies will help you see the most success.