Weekly Roundup #15: Travel, Tech and Social Media
Happy Friday, dear readers! Welcome back to our blog, for the Weekly Roundup! It’s an important Friday and we are all waiting for Easter and vacation, so let’s make sure once again that we are up to date with everything that went on in our business this week. You can check below the latest news and stories and go to the extended posts, if something in particular catches your attention.
A very happy Easter to all of you who are celebrating and a wonderful weekend!
VisitScotland, who is using TrustYou's widgets on their destination website and the entire platform to collect surveys, analyze reviews and manage quality is now also working with TripAdvisor. This is a first for TripAdvisor in Europe and the collaboration is expected to boost the Scottish economy by £150 million, over the next three years. We can only say that we are exciting of being the partner of this thriving tourism destination!
Our partners from AccorHotels are going through an intense and continuous expansion. With 5 investments and acquisitions only in 2017, the group is getting into alternative accommodations and acquiring adjacent businesses that can supplement its core hospitality business. Skift released this week a list of AccorHotels’ investments from the last year and an in-depth analysis of each one of them. We are glad to be working with such an ambitious and successful company!
According to data from iResearch Consulting Group, digital travel sales in China are expected to increase this year, up to 20,6% compared to 2016. Sales are expected to increase another 17.8% in 2018. iResearch also expects that flight ticket reservations will account for 56.0% of the online travel market in China, with hotel booking making up 19.4%. eMarketer estimates even higher digital travel sales in China for this year: $122.0 billion.
The National Travel and Tourism Office announced that international visitors spent $21.1 billion in January and $21.0 billion in February on travel and tourism-related activities. The United States is setting a new record for U.S. travel and tourism exports. Year-to-date tourism exports totaled a record-setting $42.1 billion for the first two months of 2017, an increase of nearly 3 percent (nearly $1.1 billion) when compared to the same period last year.
Trends and Insights
In a survey conducted by The GO Group, respondents said they planned on traveling more for business (15%) and leisure (21%) in 2017 than in 2016. People’s reason for travel plays a significant role in their search and booking patterns. So, if you are primarily trying to reach one traveler type over the other, you’ll need to market to them in different ways. Here, we have 5 insights that can help you reach these travelers at the right time, with the right message.
TripHobo published this week an interesting infographic about the profile and particularities of the American traveler in 2017. You can find here information regarding the age group of travelers, which states have the most travelers, their destination preference, the duration of the trip and much more. This is easy to read/scan and pretty useful.
STR analysis of Easter hotel performance in the U.S. and global markets shows hotels traditionally sell about 15% more rooms on the Saturday before Easter Sunday. “That’s not surprising to see in the U.S., which unlike most of Europe does not officially observe Easter Monday as a holiday”, said Jan Freitag, SVP of lodging insights for STR, parent company of Hotel News Now. However, Easter Sunday hotel occupancy in the U.S. has shown a slight uptick since 2013.
The new Expedia Innovation Lab was opened in Singapore on April 6th, being the first in Asia and third in the world, after Seattle and London. Its purpose is to study the way consumers respond to browsing the Expedia website. The Singapore lab is a strategic investment by the world’s largest travel company with S$72b of gross bookings to not only drive consumer research development in Asia Pacific, but also be the beachhead for mobile innovation and deeper understanding of consumers.
Technology is rapidly imposing itself in every single business domain, including hospitality. In an attempt to make the travel experience easier, safer and more interactive, many different technologies have surfaced. Here you can find 9 of them, so you can check them out and decide if you want to invest and get your tech on, for the next time you vacation.