Tag Archive: verified reviews

Is Amazon Too Late to the Fake Review Crack Down?

by October 21, 2015 9:42 am

Articles about how to spot a fake travel review are a dime a dozen, but in this consumer-driven, instant-access economy, the onus simply can’t be on the buyer to detect fraudulent reviews. Without the bandwidth—or let’s face it, the desire—to do the legwork, consumers will gravitate toward sources that offer the most-trustworthy reviews.   Amazon knows this. Last Friday, the company took its second round of legal action this year against fraudulent reviewers in an effort to prevent degradation of its brand—and, clearly, to keep the consumers coming. This is certainly one way to do it, though notably reactive.  … read more »