Tag Archive: guest feedback

[Infographic]: An Analysis of Hotel Guest Conversations

by November 21, 2016 3:46 pm

Engagement is on the rise between hotel staff and guests through messaging services as conversations increasingly move digital and mobile. Recording these conversations opens the door to further insight into the guest journey by analyzing their sentiment to unveil communication attitudes and behaviors. How to Utilize Real-Time Messaging to Monitor Guest Feedback To illustrate some of the potential, collectable insights, we've analyzed 10,000 messages using TrustYou's state-of-the art sentiment analysis algorithms. The infographic below captures a snapshot of the conversations existing between TrustYou Messaging clients and their guests:     Hotels can learn a lot about their guests by communicating regularly with them on-site.… read more »

How to Use Reputation Management to Influence Hotel CapEx

by October 26, 2016 10:41 pm

Introduction to Hotel CapEx   Hotels have a lot of options when it comes to allocating capital expenditure, or CapEx, budgets each year. Without proper data and research, it’s nearly impossible to choose the most impactful improvements that will maximize return on investment. Hotels that take the time to analyze their existing data, i.e. guest reviews, have the the opportunity to choose the best projects. Here’s how you can use reputation management to allocate your hotel’s CapEx.   What is a capital expenditure?   A capital expenditure is either a newly purchased asset or an investment in a current capital… read more »

The Future of Guest Feedback: Proactive vs. Predictive Experiences

by August 2, 2016 10:00 am

In every area of business, being proactive beats being reactive. For example, if investors can follow the ebbs and flows of the stock market, they can predict when to invest and when to hold back – garnering a profit. The same is true in hospitality. However, this notion of being proactive rather than reactive when it comes to providing positive guest feedback is still a foreign concept to many. It doesn’t just mean offering your guests a pleasant stay in the hopes of a positive review. Rather,  it's about actually understanding the needs of each individual guest to provide them with the best experience.… read more »

TrustYou Technology Will Benefit Both Attendees and Exhibitors at HITEC 2016

by June 2, 2016 8:47 pm

The TrustYou team will be at the Hospitality Industry Technology Exposition & Conference (HITEC) in New Orleans, LA the week of June 20th - 23rd. HITEC is the world’s largest hospitality technology show, so it seemed only fitting that TrustYou utilize this outlet to showcase the world’s largest guest feedback platform. The TrustYou guest feedback platform collects and analyzes nearly 3 millions traveler reviews, surveys, and social posts each week for over 500,000 global hotels. Travels sites like KAYAK, Hotels.com, and Google use this data to help enhance the traveler’s search-shop-buy process. And now with the introduction of TrustYou’s new… read more »

Customer Success: How B&B HOTELS Uses TrustYou To Gain More Reviews and Customer Feedback

by August 25, 2015 1:36 pm

Founded in 1990 by the French company Galaxie S.A., B&B HOTELS is the third largest budget hotel chain in France, with over 230 hotels in France and in total, more than 300 hotels in Europe and Morocco. With the newly opened B&B Hotel Erfurt, B&B HOTELS currently has 76 hotels with more than 7,000 rooms in Germany. B&B HOTELS knew early on that in order to make the guest experience even better, it would have to place more emphasis on online guest feedback. The hotel group made it a goal to understand its customers’ needs and to provide truly personalized… read more »