ITB Berlin Panel Discussion: Stars Or TrustScore? One Approach In Mecklenburg-Vorpommern

In the tourism industry, ratings about products and services are either based on stars or customer evaluations which are converted into a TrustScore. At this year's ITB Berlin, our partner Mecklenburg-Vorpommern invited us to join a panel discussion to give valuable insights about the topic of guest feedback and review marketing. The discussion included the following questions:

How has Mecklenburg-Vorpommern been using customers’ ratings information? How are tourism products customized, and what characterizes innovative quality management? And: to what extent is it possible to professionalize weaker providers as well?

Panel guests:

  • Claudia Gilles, CEO, German Tourism Association (DTV)
  • Harald Machur, Head of the Quality & Sustainability Department,
  • Mecklenburg-Vorpommern Tourist Board
  • Michael Menzel, Chief Revenue Officer, TrustYou GmbH
  • Cornelius Obier, Managing Director, PROJECT M GmbH

We were very excited to be part of this discussion! Check it out:

Katharina Heitmann

Katharina loves the tourism and hospitality industry. In the past decade, she has done it all - from graduate studies, working at Disneyland, and climbing the hotel ladder, to marketing, PR, and communications. At TrustYou, her goal is to show how ORM and review marketing lead to a hotel’s success.

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