Review Trends in Europe, Middle East and Africa

On Tuesday, TrustYou released its first annual global reports spanning North America, Europe, The Middle East and Africa and Asia Pacific. The reports are based on an analysis of more than 14 million reviews to see what travelers around the globe had to say about their travel experiences in 2013.

You can take a look at some of the global trends from Tuesday’s blog. Today, I’d like to take a closer look at some of the review trends in Europe, The Middle East and Africa (EMEA). Keep in mind that these are only a few highlights from the global annual reports. For all the stats and insights, make sure to download the free reports here.

Hoteliers Got Better at Driving Reviews/Engaging Travelers, and It Paid Off

In EMEA, hoteliers were successful in driving more guest feedback and in responding to reviews, both of which likely contributed to higher TrustScores. Some of the winners in the report are:

Highest TrustScore: Prague

Most improved TrustScore: Milan

Highest management response rates: Cairo

EMEA Most Resistant Towards Declines in Percentage of Five-Star Reviews

Globally, major markets have seen a drop in percentage of five-star reviews; however the EMEA appears to be more resilient to this trend, with some countries like Spain, Italy and the UK posting a slight increase in percentage of five-star reviews.

Sentiment Analysis Behind the TrustScores

When it comes to satisfaction drivers, hotel Service appears to be contributing positively to the increase in TrustScores for EMEA hotel guests, while Internet, Price and Room were generally on the decline. Satisfaction scores for Internet took the biggest hit in 2013, with a 3.4% decline across major markets in this report compared to a year ago.

Source Overview: Booking.com Held the Largest Market Share

Booking.com was the largest player in EMEA in terms of volume of reviews. Nearly all major review platforms posted gains in volume of reviews compared to a year ago.

Don’t forget to download the full global reports here

Laura Badiu

Laura is a passionate bookworm and a gifted writer. Since joining TrustYou’s marketing team, she has embraced topics in the travel and hospitality sector with enthusiasm. Using her degree in Journalism, Laura creatively weaves words into insightful stories with a focus on reputation management.

Recommended Reads

Las Claves del Revenue Management: Reputación Online y Fair Pricing

Jannik Heitmüller // March 4, 2021

La crisis mundial que estamos viviendo como consecuencia de la pandemia de coronavirus ha supuesto un reto sin precedentes para el sector de la hostelería. No tenemos puntos de referencia con los que comparar las…

El estado de los destinos turísticos en medio de una pandemia - Preguntas con un Experto

Laura Badiu // April 26, 2021

En circunstancias normales, muchos destinos turísticos de todo el mundo son muy populares y muchos de ellos, extremadamente exitosos a la hora de conseguir huéspedes fieles. Sin embargo, al igual que ocurre con todas las…

Por qué la calidad hotelera debería estar junto al precio como KPI en 2022

Francisco Sanchez // March 4, 2022

Los viajes nunca dejan de cambiar y han sido especialmente difíciles a muchos niveles para todo el sector de la hostelería durante los dos últimos años. Sin embargo, el año 2022 parece por fin prometedor.…

Empieza a ganar. Solicita una demo.