Out With the Old, In With the New: Everything You Need to Know about the Recent TrustScore Update

Since 2008, the TrustYou “TrustScore” has served as a badge of honor for hotels. It is calculated based on verified reviews from across the web and serves as an independent, third party score of a hotel. Thousands of hotels proudly display it on their hotel websites, helping to impact their direct bookings. And the scores influence millions of travelers around the world who see the hotel ratings on the world’s leading travel sites like Google, KAYAK, Skyscanner and many others.

Now that the history lesson is over, here’s the big news!

As of June 1, 2016, the TrustScore widget will have a new and improved look! The speech bubble-like icon received a few key updates:

 

  • The ratings display on a 5 point scale, vs the previous 100. This mimics the star ratings that appear within Google’s rich snippets (see example below).
  • The text designation (i.e. Excellent, Very Good, Good) appears prominently at the top of the widget.
  • No matter what your score, it will be highlighted in green text. We’ve removed the yellow and red text to eliminate any unnecessary negative connotations.

 

Example: Rich Snippets on Google Display a 5 Point Rating Scale for Hotels

02da8691-466c-4a35-af24-b54963f35127 (1)

New TrustScore Widget:

TrustScore Widget

Don’t have a TrustScore on your hotel or company website? Contact us to get that fixed!

If you currently display the TrustScore on your hotel website, there is no action required to upgrade to the new design! However, if you wish to keep the old design, here is a bit of tech jargon from our product team to help you with the transition:

If you wish to keep using the old design and scale, please append the parameter v=5.34 to the src attribute of the iframe.

Example of integrating the TrustScore...

… with new design:

<!-- TrustYou Widget -->
<iframe src="https://api.trustyou.com/hotels/4a42684f-4946-4fff-80de-0d423bc3c188/seal.html?size=xl" allowtransparency="true" frameborder="0"></iframe>
<!-- /TrustYou Widget -->

… with old design:

<!-- TrustYou Widget -->
<iframe src="https://api.trustyou.com/hotels/4a42684f-4946-4fff-80de-0d423bc3c188/seal.html?size=xl&v=5.34" allowtransparency="true" frameborder="0"></iframe>
<!-- /TrustYou Widget -->

If you want the new design, but scale to 100, that’s possible, too, by adding scale=100 to the iframe src URL.

There is no need for you to update custom visualizations that you’ve built on the JSON version of the TrustScore or Meta-Review. The score will be scaled to 100 going forward.

-------

Expect to see these changes appear on June 1, 2016. We hope you enjoy the new design as much as we do! If you have any questions, reach out to us at any time.

Laura Badiu

Laura is a passionate bookworm and a gifted writer. Since joining TrustYou’s marketing team, she has embraced topics in the travel and hospitality sector with enthusiasm. Using her degree in Journalism, Laura creatively weaves words into insightful stories with a focus on reputation management.

Recommended Reads

Las Claves del Revenue Management: Reputación Online y Fair Pricing

Jannik Heitmüller // March 4, 2021

La crisis mundial que estamos viviendo como consecuencia de la pandemia de coronavirus ha supuesto un reto sin precedentes para el sector de la hostelería. No tenemos puntos de referencia con los que comparar las…

El estado de los destinos turísticos en medio de una pandemia - Preguntas con un Experto

Laura Badiu // April 26, 2021

En circunstancias normales, muchos destinos turísticos de todo el mundo son muy populares y muchos de ellos, extremadamente exitosos a la hora de conseguir huéspedes fieles. Sin embargo, al igual que ocurre con todas las…

Por qué la calidad hotelera debería estar junto al precio como KPI en 2022

Francisco Sanchez // March 4, 2022

Los viajes nunca dejan de cambiar y han sido especialmente difíciles a muchos niveles para todo el sector de la hostelería durante los dos últimos años. Sin embargo, el año 2022 parece por fin prometedor.…

Empieza a ganar. Solicita una demo.