Author Bio
Articles By Tony Ciccarone...
Hotel Case Study: How One Hotel Group Leveraged Guest Feedback to Increase Bookings
Three years ago, Petit Palace Hoteles, a young, modern hotel chain located in Spain, made the decision to utilize guest feedback to improve guest experiences, increase the number of returning visitors, and boost the number…
Win Direct Bookings with Post-Stay Feedback
In our ongoing blog series, we have already discussed how hotels can drive direct bookings during the search and booking and onsite experience phases of the guest journey. To help complete the cycle, we will continue…
Hotelier Q&A: The Hotel Tech Stack And the Best Hotel Tech Investments
A lot can change in just a few years – especially in the hospitality industry. For today's hotelier, creating and maintaining a hotel tech stack is a constant challenge. David Tuza began his career in…
How to Turn an OTA Acquisition into a Loyal Guest
So you get a booking from an OTA. You’re excited, but also wish that the booking had come direct so you didn’t have to pay commission. It’s ok...there’s still a way to turn that OTA…
TrustYou 6.0: Introducing a Brand New TrustYou
This past year, we as consumers have experienced some extreme updates of some of our favorite apps and devices. From Instagram to Snapchat, to the new iOS 10, 2016 definitely seems like the year of…
What OTAs Have That Most Hotels Don’t
In today’s search process, it’s all about options. When searching for a hotel, travelers are presented with a variety of accommodation options on search engines, OTA’s and travel sites. Aside from price and location, a…
Can Hotel Apps Build Instant Brand Loyalty?
If there’s one word we’re all concerned about in the hospitality industry, it’s brand loyalty – and how to get more of it from our guests. We roll out the red carpet (figuratively and sometimes…
How Guest Engagement Can Help Your Hotel
Have you seen the phrase guest engagement mentioned more recently? You may have seen it here, here, or even here. As with every new buzzword in hospitality, guest engagement is getting a lot of attention,…
Part 4 of the Hotel Mobile Technology Series: Harnessing Post-Stay Feedback and Reviews from Mobile Users
Mobile devices make instant gratification possible. Travelers can immediately snap a photo on their cell phone during a trip and email it to family or upload it to Facebook. In fact, over half of U.S.…
What’s in Your Hotel Technology Stack? (And Why Your Stack Matters)
What’s your stack look like? No, that isn’t a pick-up line – it’s technology lingo to describe what software and programs a hotel uses in their day-to-day operations. It’s a term I’ve only recently seen…
Part 3 of the Hotel Mobile Technology Series: Using Mobile Technology to Improve the Guest Experience
Technology, namely our smartphones, have become an extension of our lives. We use our phones to do just about everything; having the world at your fingertips is really all it’s cracked up to be. So…
Part 2 of the Hotel Mobile Technology Series: Why Your Hotel Should Be Prepared for Mobile Bookings
Mobile devices are a powerful tool for travelers, providing access to information and sales. Travel research on mobile devices continues to grow. This year will be the first time mobile bookings are higher than desktop…