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The Impact of Reviews on Booking Behavior and Reputation

by October 26, 2022 9:40 am Publikationen

Online reviews have become a crucial factor when deciding to book accommodation. From hotels
and resorts to B&Bs, hostels, and vacation rentals, online reviews are the new word of mouth. Travelers
heavily rely on feedback provided by other consumers to research their options before booking a stay.
This study reveals what matters most to people that read reviews prior to making a decision, and what
prompts people to write a review, as well as their expectations around the hotels’ response to their
review.