FTI Includes TrustYou’s Meta-Review Into Booking Websites fti.de and 5vorflug.de To Create Added Value for Travelers
Munich, 23 February 2016 - FTI, one of Germany’s biggest tour operators, has chosen TrustYou to provide its elaborate review data on www.fti.de and www.5vorflug.de. Thereby, previous guests’ opinions are presented directly next to the hotel offer and the price. Meta-Reviews – the summary of all verified hotel reviews – shows users all relevant review information about the hotel, which helps to make the best possible booking decision in the least amount of time. Travelers benefit from clearly outlined attributes of the hotel such as location, value for money or pool that were best and mostly rated. Additionally, convenient filters provide different points of view separated into traveler types like singles, couples or families. This helps users to find the perfect hotel quicker and easier matching their personal preferences. As a result, by integrating the Meta-Review, the entire search process that travelers run through is simplified.
FTI Touristik offers a comprehensive travel program for package and module holidays. The tour operator is part of the FTI GROUP, the fourth largest tour operator in Germany, providing a broad variety of holiday experiences with its many brands and its wide range of offers. “Since we have included TrustYou’s structured verified review content we have seen a very positive trend of user engagement. This means that travelers appreciate the additional and simplified information and are more likely to book because all details of the hotels are right on our websites”, states Katja Biba, Director eSales, FTI Touristik.
Benjamin Jost, Co-owner and CEO of TrustYou explains: “Our Meta-Review and advanced technology in the field of review analysis is a perfect fit for FTI’s broad array of offers. We are happy to be the chosen partner to upgrade the online presentation of their offers with our review data and help to enhance the user experience and the entire search-shop-buy process.”
TrustYou is on a mission to improve the travel experience, from finding the right hotel to having the perfect stay, and works with hotels, destinations and travel websites to make that happen. TrustYou analyzes hundreds of millions of travel reviews scattered across a vast, fragmented market and transforms this content into actionable insights and visualizations that enable travelers to improve their trip planning and industry players to improve their offerings. Products include:
TrustYou Stars: An advanced guest satisfaction survey tool that allows hotels to gain more reviews and enhance their content on Google.
TrustYou Analytics: The world’s leading online reputation management tool that allows hotels to analyze and influence their online reputation.
TrustYou Meta-Review*: Global review summaries of all verified reviews written worldwide that are displayed on hundreds of sites like Google, Trivago, KAYAK, Skyscanner, Wego, Sabre GDS, as well as on hotel’s own brand websites.
TrustYou Radar: A native mobile app available for iOS and Android that allows hotels to connect with guests directly from their mobile phone.
Margaret Ady | Katharina Sickora