Weekly Roundup: Travel, Tech and Social Media
It's already the first week of September and here at TrustYou, we are preparing for the fourth and final quarter of the year! A lot has happened over the past couple of days and since we know how difficult it can be to keep track of everything, we've put together, as usual, a roundup of all the notable stories from the wonderful world of travel and hospitality for you!
From some great tips for more direct bookings to startup culture values and social media news, here's our picks of the week. Happy reading!
TrustYou’s startup culture is uniquely “us,” but some of the guiding principles we’ve created for our company resonate with any veteran hotel staffer. Take a look at a few!
We suppose this passes as newsworthy in the online community. Whether you love it or hate it, it will affect everything linkable to Google. Time to update your “+1” buttons to stay up to date!
In order to continue to inch the rope back toward the hotel side—driving lower-cost, higher-profit direct bookings—hotels must always go back to the traveler. Assuming rates are equivalent, what travelers need in order to book directly is to be able to discover the hotel (presence) and to believe the level of service at the hotel will be greater than that of an OTA (trust). Presence and trust.
Definitive proof that people are not clicking past page 1 of Google search results, despite what they may say. See how much online reviews can affect your company’s ranking in Google’s organic search results, and how to get on page 1!
Anna-Karin Daute, eCommerce Consultant for B&B HOTELS, shares the company’s success using TrustYou as part of its online reputation management program. Read more about their story in our blog post!
Being personal is no easy task. There isn’t a single simple approach to cover all the use cases. The sheer velocity of change in the T&H context, data and guest sentiment creates an engagement challenge of immense and complex proportions. A multifaceted approach is needed to take advantage of the industry’s wealth of data and content.