The Winning Swiss Secret: Leading Destination Recovery on the TrustYou Travel Health Index

Often praised for its cheese and chocolate, magnificent scenery and high quality of life, Switzerland is now also European football champions - and leading the hotel recovery race in Europe. According to the TrustYou Travel Health Index, Switzerland started showing a clear lead in their volume of hotel guest review data starting from January 2021.

TrustYou Travel Health Index showing Switzerland leading the recovery race in Europe 01/01/21 - 24/05/21

Looking back at early 2020 and seeing the world in lockdown through the lens of guest review data on the TrustYou Travel Health Index, it is promising to see such a good recovery trajectory from Switzerland now and hope that clear destination recovery will soon follow for other regions.

TrustYou Travel Health Index showing the UK and Portugal briefly overtaking Switzerland before merging with pace of other countries in the European recovery race 01/01/21 - 21/06/21

Overall Europe is showing strong recovery, as COVID cases decline and borders open for tourists once more. May 2021 has been a big turning point for the region. Yet with Switzerland being so far in the lead it may be worth keeping an eye on what they are doing differently and how to apply these winning recovery strategies elsewhere for best hotel business results.

Over the last few weeks, the UK, France and Portugal have quickly shown strong competition in challenging Switzerland on their lead in destination recovery. Will the Swiss be able to keep their six-month advantage for the entire year? 

Visit the TrustYou Travel Health Index to keep track of global recovery through the lens of guest review data. Or contact us for a targeted report to provide further context for your region or city and make sure you are equipped with all the information, tools and data you need to achieve success in the recovery race

Lize De Kock

Lize started her career in creative advertising, lifestyle journalism and content marketing where she developed a passion for driving business results through innovation and big ideas. She now leads our content and brand team and believes that travel is the greatest inspiration.

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