TrustYou Surveys + Market Research = Smarter Hotels

One of the ways we humans are particularly smart is in our ability to use the same tool for multiple purposes. Really, isn’t this why we’re overrun with life hack articles about how to repurpose things like old toothbrushes and paper clips to make life easier?

This may be news, but TrustYou Surveys have more uses than an old toothbrush — at least, more important uses. There’s the obvious direct guest feedback, followed by the ways they can be used to improve your travel rankings by distributing responses to your own and to third-party sites, and then there’s the market research feature. (I always feel like whispering that last part, because it’s a big functionality to use very conscientiously).

Here’s what you need to know: TrustYou allows you to segment off a portion of your guest surveys to use for internal market research purposes. It’s important that surveys still serve the primary need of gathering valuable guest feedback, but as long as you’re accomplishing that goal, you’re able to use your market segments from your property management system (PMS) to customize surveys to different groups and purposes. For instance, if you’d like to know more about how your Rewards guests are enjoying your special arrival amenity, you can gather than information and then use your results to redevelop the amenity and/or market the amenity to other Rewards guests.

Or perhaps you’d like to look at the areas where your property is receiving the lowest sentiment scores. Let’s say, your rooms are scoring low and you’d like to gather more feedback based on gender and age breakouts so you know how to shift your outreach. Maybe this ends up looking like a special room upgrade promo for your Baby Boomers that have higher standards.

Either way, using TrustYou surveys for market research can provide hotels with important insights about key segments of guests. Think of them as the ultimate marketing/insights hack for hotels.

PS - Want to know more about how to use surveys for market research? Download our free best practice guide now!

 

Laura Badiu

Laura is a passionate bookworm and a gifted writer. Since joining TrustYou’s marketing team, she has embraced topics in the travel and hospitality sector with enthusiasm. Using her degree in Journalism, Laura creatively weaves words into insightful stories with a focus on reputation management.

Recommended Reads

Drei berührende Hotelgeschichten sowie 100+ nützliche Tipps und Ideen

Laura Badiu // August 20, 2020

Drei berührende Hotelgeschichten und über 100 nützliche Tipps und Ideen Jedes Hotel hat eine Geschichte zu erzählen. Auch während des Lockdowns bleibt der Wunsch, Gästen einen schönen Aufenthalt zu bereiten – auch, wenn die Gäste…

Das neue Profil eines erfolgreichen Hotelinserats: Werbung der Sauberkeit auf Buchungsplattformen

Laura Badiu // September 10, 2020

Momentan kann man getrost behaupten, dass Sauberkeit noch eine ganze Weile DER Schlüsselbegriff bleiben wird. Die Tourismus- und Hotelbranche wandelt sich in rasantem Tempo, wobei das Verhalten von Reisenden zu den einschneidendsten Änderungen gehört und…

Die Einflussnoten eines Hotels während der Krise - Die Guten, die Schlechten und die Hässlichen

Laura Badiu // September 16, 2020

Es gibt viele Dinge, die Auswirkungen auf die Reputation und den wirtschaftlichen Erfolg eines Hotels haben. Natürlich ist es oft schwierig, hier die Übersicht zu behalten, aber die gute Nachricht ist, dass alle Aspekte des…

Fangen Sie an, erfolgreich zu sein. Fordern Sie noch heute eine Demo an!