Author Bio

Katharina Heitmann

Katharina loves the tourism and hospitality industry. In the past decade, she has done it all - from graduate studies, working at Disneyland, and climbing the hotel ladder, to marketing, PR, and communications. At TrustYou, her goal is to show how ORM and review marketing lead to a hotel’s success.

Articles By Katharina Heitmann...

Where to stay on game day?

Katharina Heitmann // June 7, 2016

TrustYou ranks the most popular hotels near all ten of the European Championship stadiums in France The UEFA European Football Championship is about to begin and all 24 participating nations anxiously wait to see their…

What is really important when it comes to investing ...

Katharina Heitmann // April 11, 2016

At ITB Berlin 2016 TrustYou's co-founder and CEO, Benjamin Jost, participated in a panel discussion debating if loyalty programs still make sense and what is really important when it comes to investing in guests. Further participants…

How to increase direct bookings with targeted review...

Katharina Heitmann // April 5, 2016

OTA’s significantly changed the travel industry with pricing transparency and a large selection of accommodations. Yet they pose a huge challenge to individual hotels offering online bookings due to price comparisons and competition. There is…

TrustYou at ITB Berlin: Overview by CEO Benjamin Jost

Katharina Heitmann // March 31, 2016

Our CEO Benjamin Jost concisely explains TrustYou's role as the world's largest feedback platform and how we influence the entire travel industry by providing comprehensive review data, review summaries and one score for all -…

5 Easy Steps to Get More Review Content on Google

Katharina Heitmann // February 2, 2016

We all know: having as much content on Google as possible helps to get ahead of the game. Travelers use search engines to get an overview of hotel options in their desired destination and already…

Survey shows that TrustYou is the most used program ...

Katharina Heitmann // November 19, 2015

Online reviews have developed as an important marketing instrument for hotels. The right way of dealing with reviews results in a stronger customer relationship, more bookings, higher revenue and offers possibilities for better quality management.*…

Umfrage zeigt: TrustYou ist meistgenutztes Programm ...

Katharina Heitmann // November 19, 2015

Online-Bewertungen haben sich zu einem wichtigen Marketinginstrument für Hotels entwickelt. Neben der Stärkung der Kundenbeziehung sorgt der richtige Umgang mit Bewertungen auch für mehr Buchungen, erhöhten Umsatz und gibt Möglichkeiten für besseres Qualitätsmanagement.*  Der einfachste…