Weekly Roundup #8: Travel, Tech and Social Media

Happy Friday, dear readers!

We welcome you to our latest Weekly Roundup, in which we have put together the most relevant and interesting news that have surfaced this week in the travel and tourism industry. The media has been scanned and the news have been delivered to you, so enjoy the reading and don’t forget to come back next Friday!

Hope you all have a great and fun weekend!

Industry News

TrustYou and TRIPBAM partnership

Of course this week’s highlight could not be other than our newest partnership, for which we are extremely excited. Our products, TrustScores and Meta-Reviews will officially be integrated in TRIPBAM, a hotel rate shopping service innovator for business travelers. This collaboration is a step forward in our establishment of review data integration in the business travel sector.

AccorHotels are planning on a major transformation

Our partners from AccorHotels have recently launched a new pilot program, in order to change the way people interact with their hotels. Sebastien Bazin, CEO of AccorHotels emphasized on the importance of taking things a step forward and expanding the business, so that it will no longer belong just to travelers, but to everyone and anyone who wants to provide and receive local services.

China becomes largest source of outbound hotel investment in 2016

In 2016, Chinese investors overtook the Middle East as the largest source of outbound capital, with investment levels reaching a new high at US$9.8 billion, a 75% uplift from 2015. Mainland Chinese investment now accounts for around half of total outbound hotel investments.

Airbnb predicts USD 3 billion earnings by 2020

Airbnb is projecting it will earn (before interest and taxes and depreciation) as much as USD 3.5 billion a year by 2020, according to sources close to the company. That's more than the bottom lines of 85% of the companies in the Fortune 500. It would also be a 3,400% increase from what the company had in similar profits last year, based on numbers provided by those sources.

Forbes Travel Guide shared the 2017 star rating awards

Forbes Travel Guide today unveiled its 59th list of worldwide Star Rating recipients, continuing its exceedingly selective approach for recognizing the world's finest properties and rewarding gracious, intuitive service. A number of 175 hotels across the globe achieve coveted five-star award.

Trends and Insights

Corporate travel, uncertain in the age of the travel ban

“The ability of one’s workforce to travel and re-enter may be severely curtailed,” said Alejandro Mayorkas, former deputy secretary of the Department of Homeland Security. The situation around president Trump’s travel ban remains confusing and uncertain and is keeping corporate travel on the edge.

How Paying Closer Attention to Guest Reviews Can Impact Your Hotel’s Bottom Line

TrustYou CEO, Benjamin Jost, published an article this week on the importance of guests reviews. As a hotelier, one of the most damaging things that you could do when it comes to reviews is… absolutely nothing. Make sure to go through the full post in order to better understand why travelers’ private and public opinions matter and how you can manage them to your benefit.

5 Do’s and Don’t of direct messaging your guests

The second installment of our Direct Messaging blog series was published this week. We have previously determined the reasons why you should embrace this new technology that brings you closer to your guests. It is now time to talk about how you should do it. Make sure not to miss out on this post, in order to make sure that you are keeping your customers happy and satisfied.

Technology

Increasing demand for hospitality tech staff

More and more travelers are starting to depend on their mobile devices, when searching, booking and reviewing hotels. So it was only natural that the hospitality industry would realise the importance of recruiting tech-savvy staff and introducing new and innovative features, like cellphone keyless entry.

Maestro PMS cloud-hosted option is freeing up hoteliers

New Maestro PMS cloud-hosted option allows full service independent operators to be hoteliers again. This becomes possible by providing single and multi-property operators enterprise system responsibility to Maestro cloud.

Laura Badiu

Laura is a passionate bookworm and a gifted writer. Since joining TrustYou’s marketing team, she has embraced topics in the travel and hospitality sector with enthusiasm. Using her degree in Journalism, Laura creatively weaves words into insightful stories with a focus on reputation management.

Recommended Reads

How Google Hotel Reviews Impact Your Hotel

Valerie Carboni // August 1, 2021

Google has been one of the top hotel review sources over the past several years, along with Booking.com. Therefore, there is always a lot of buzz about hotel reviews on Google and what really drives…

3 Heartwarming Hotel Stories and 100+ Power Tips and Ideas for navigating the pandemic

Laura Badiu // August 14, 2020

Every hotel has a story to tell. Even during lockdown, while there may be a lack of guests, the calling to serve does not simply go away. We asked our hotel partners to share some…

Encouraging Global Score on the Travel Heath Index but Caution is Still The Word of the Day

Laura Badiu // August 20, 2020

In the previous weeks, our Travel Health Index indicated Europe’s progress in terms of travel, as seen through guest reviews. However, the rising number of COVID-19 cases has also made itself known in our index’s…

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