Weekly Roundup: Travel, Tech and Social Media
It's a good weekend for festivals if you're in Munich these days! Our office is buzzing as our teams gear up for a full day at the Oktoberfest tomorrow! But we are still going to bring you the best stories from this week. Check out our favorite picks below!
Ein Prosit!
Targeting Your Hotel's Digital Content for the SHE-Conomy
Women don’t buy with the objective of collecting more things: they want the experience to go along with it. Successful hotel marketers recognize the value in tweaking their messages to hit the right chords with the valuable female traveler.
Taking Ownership of Your Guest Relationships
In today's market, if hotel operators don't make it a priority to own their guest relationships, someone else will. A new HSMAI white paper provides specific recommendations to maximize wallet share and increase customer loyalty, such as integrating internal data sources for a more holistic view of the guest.
Travel Brands Look Beyond Facebook and Twitter for the Future of Social Media
While Facebook and Twitter may be the 800-pound gorillas of social media, brands are embracing new platforms to ensure they are there for the customer.
SEO Tips for Social Media Managers
Social media marketing and SEO don't need to be dealt with individually anymore. In fact, a lot of the strategies and techniques you use for your social media marketing campaigns can impact your SEO. Learn more about it in this compelling Sprout Social article!
The Little Box that Is Costing Hotels Millions
Modern travelers are savvy, deal-seekers. If a hotel deal exists, they’ll find it, use it, then expect it every time. Such is the case with that prominent “promo code” field found on practically every hotel’s booking engine.
