Weekly Roundup: Travel, Tech and Social Media

It's a good weekend for festivals if you're in Munich these days! Our office is buzzing as our teams gear up for a full day at the Oktoberfest tomorrow! But we are still going to bring you the best stories from this week. Check out our favorite picks below!

Ein Prosit!

Targeting Your Hotel's Digital Content for the SHE-Conomy

Women don’t buy with the objective of collecting more things: they want the experience to go along with it. Successful hotel marketers recognize the value in tweaking their messages to hit the right chords with the valuable female traveler.

Taking Ownership of Your Guest Relationships

In today's market, if hotel operators don't make it a priority to own their guest relationships, someone else will. A new HSMAI white paper provides specific recommendations to maximize wallet share and increase customer loyalty, such as integrating internal data sources for a more holistic view of the guest.

Travel Brands Look Beyond Facebook and Twitter for the Future of Social Media

While Facebook and Twitter may be the 800-pound gorillas of social media, brands are embracing new platforms to ensure they are there for the customer.

SEO Tips for Social Media Managers

Social media marketing and SEO don't need to be dealt with individually anymore. In fact, a lot of the strategies and techniques you use for your social media marketing campaigns can impact your SEO. Learn more about it in this compelling Sprout Social article!

The Little Box that Is Costing Hotels Millions

Modern travelers are savvy, deal-seekers. If a hotel deal exists, they’ll find it, use it, then expect it every time. Such is the case with that prominent “promo code” field found on practically every hotel’s booking engine.





Laura Badiu

Laura is a passionate bookworm and a gifted writer. Since joining TrustYou’s marketing team, she has embraced topics in the travel and hospitality sector with enthusiasm. Using her degree in Journalism, Laura creatively weaves words into insightful stories with a focus on reputation management.

Recommended Reads

How Google Hotel Reviews Impact Your Hotel

Valerie Carboni // August 1, 2021

Google has been one of the top hotel review sources over the past several years, along with Booking.com. Therefore, there is always a lot of buzz about hotel reviews on Google and what really drives…

3 Heartwarming Hotel Stories and 100+ Power Tips and Ideas for navigating the pandemic

Laura Badiu // August 14, 2020

Every hotel has a story to tell. Even during lockdown, while there may be a lack of guests, the calling to serve does not simply go away. We asked our hotel partners to share some…

Encouraging Global Score on the Travel Heath Index but Caution is Still The Word of the Day

Laura Badiu // August 20, 2020

In the previous weeks, our Travel Health Index indicated Europe’s progress in terms of travel, as seen through guest reviews. However, the rising number of COVID-19 cases has also made itself known in our index’s…

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