Weekly Roundup: Travel, Tech and Social Media
Happy Friday once again! I’ve come across some great articles this week. These inspiring reads are sure to get your creative juices flowing as you work on your plan to improve your business.
Are Travelers Getting It All Wrong?
Travelers are armed with more information than ever to make travel decisions. Vastly more. In fact, there are on average 465 reviews per hotel available to be read. With so much feedback in hand before booking, travelers should be pretty happy with their accommodations these days. But do they really have the feedback they need to make an informed decision?
How to Make Your Facebook Page Work Harder
Social media can boost bookings, but the process isn’t always a breeze. In order to drive more bookings with Facebook, your ads have to convert better. Here are 7 ways to boost your hotel’s Facebook ad conversions!
Offline Bookings Hold Steady, Phocuswright study reports
Travelers under 45 years old are about 70% more likely to purchase travel packages than their older counterparts, hinting further at more offline travel consultation.
Consumers Are in a Crisis of Attention
Matthew B. Crawford's book, “The World Beyond Your Head: On Becoming an Individual in an Age of Distraction,” documents the many ways that our attention gets chewed up and spit out on a daily basis. Naturally, that includes ads. Crawford is an advocate for people who want to "take back" their attention. Read some of his quick thoughts about attention and online advertising.
The Future of the Travel Industry Puts Consumers in the Driver's Seat
The future of the travel industry is in customers’ hands. With a few apps, some swipes and clicks, and one-on-one conversations with big brands through social media, an entire travel experience will be planned and confirmed by the customer alone.
What Factors Are Most Important to Travelers When Reading Web Reviews?
Review data has a significant impact on travelers’ booking decisions. In fact, 95% of travelers read reviews, according to a recent TrustYou study. But what hotel attributes mentioned within reviews actually prompt a traveler to book?
Why Your Hotel Needs Service on Demand
The business of bringing customers what they want when they want it is no longer reserved just for premium services, but increasingly expected of economy brands as well. Service on-demand delivers a seamless experience by consolidating the process of discovery, order, payment, fulfillment, and confirmation.