Weekly Roundup: Travel, Tech and Social Media
Another week of exciting developments in the tourism industry. We've done some digging to uncover the best travel, tech, and hospitality articles to recap this week's most interesting events.
Happy reading!
TrustYou Meta-Reviews added to Skyscanner hotel travel search
TrustYou continues to roll out Meta-ReviewsTM to travel sites across the world, including the latest integration with Skyscanner. Skyscanner prides itself on providing a comprehensive yet simple approach to travel, and TrustYou enhances this mission by providing a straightforward, accessible, and useful visual of verified hotel reviews distilled from sites worldwide.
Review sites guide travelers, especially affluent ones
Travel review sites continue to be a major influence in travelers' booking decisions. Now, some of these sites are focusing on becoming a one-stop-shop for travelers, offering not only bookings but ancillary products like restaurants and local attractions as well.
Travel predicted to be losing billions due to poor mobile experience
Research shows that 2 out of 5 mobile shoppers have abandoned a travel booking on a mobile device due to poor user experience. What are some of the core problems facing mobile consumers and how can they be solved? Find out on Tnooz!
The sharing economy and its impact on hotel brands
The sharing economy has been around for quite some time already, but due to the rapid development in communication technologies and reliable online payments, it has exploded in the recent years as a good alternative to the conventional travel scheme. What is this new reality and what can hotels do about it?
Guide for bars and restaurants to social media
Today, more and more people base their booking decisions on opinions they research online, not only on review platforms, but on social channels as well. If you are not already building a social media presence, it's about time you start doing that. Here are some tips you can incorporate into your social media strategy to increase awareness and keep travelers coming back.
GDSes (and Wendell Pierce) deserve some love
Global distribution channels are often escaping recognition. But "The GDSes are kicking butt, folks!", says Patrick Mayock, Editor-in-Chief at Hotelnewsnow.com. Read more to find out why
