Weekly Roundup: Travel, Tech and Social Media

Happy Friday, everyone, and welcome back to TrustYou's weekly roundup! In today's issue, we've got tips on how to more effectively target travelers online, some interesting info about what to expect from Gen Z in travel and a couple of social media marketing pointers for hoteliers.

Happy reading!

Hotels: 2.5 million scams but oodles of mobile potential

Five ways hotels can prompt user generated content on social media

Copy these two subtle OTA booking secrets

Mobile ads, user generated data, and instant booking are the trends to watch in travel

Move along, Twitter - Facebook will be the future of customer service in travel

How to more effectively target travelers

Ignore the hyperbole - SEO is alive and kicking in travel (even for the small guys)

How to fine tune your selling channels in travel

What trends in stock photos reveal about destination marketing

Marketing to Gen Z - consumers unlike previous generations