Weekly Roundup: Travel, Tech and Social Media

Weekly Roundup2

Happy Friday!  Welcome back to our weekly roundup, bringing you the latest in travel, tech and social media news and trends! In today´s issue, learn how hotels can use review data to improve SEO and increase direct bookings, find out why exactly millennials matter to marketers to such a large extent and check out the six ways social media has changed the way businesses interact with customers.

Happy reading!

Using review data as rich snippets to improve search rankings and increase direct bookings

Social millennial today: why millennials matter to marketers

The internet of things in travel - great with machines, less so with people

6 ways social media has completely changed the way businesses interact with customers

How your hotel website can compete with OTAs

Could YouTube release "Travel Insights" to help travel brands target video ad speed?

How hotels can stay competitive with Google's new algorithm

Do hotel star ratings still matter?

Airbnb has NOT won anything yet

How Facebook´s retails beacons and buy button work to create a new ecommerce reality





Laura Badiu

Laura is a passionate bookworm and a gifted writer. Since joining TrustYou’s marketing team, she has embraced topics in the travel and hospitality sector with enthusiasm. Using her degree in Journalism, Laura creatively weaves words into insightful stories with a focus on reputation management.

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Google has been one of the top hotel review sources over the past several years, along with Booking.com. Therefore, there is always a lot of buzz about hotel reviews on Google and what really drives…

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In the previous weeks, our Travel Health Index indicated Europe’s progress in terms of travel, as seen through guest reviews. However, the rising number of COVID-19 cases has also made itself known in our index’s…

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