Weekly Roundup: Travel, Tech and Social Media

Happy Friday! As we approach the holidays and winter break, let us catch you up with all the latest developments in the travel and hospitality industry with our usual weekly roundup!

Have a wonderful weekend ahead and don't forget to come back next week for more!

Industry News

 

AccorHotels to Raise Luxury Profile with $2.9 Billion Acquisition

AccorHotels is buying the owner of luxury hotels including London's Savoy and New York's Plaza, in a cash-and-share deal worth $2.9 billion that will also raise the U.S. profile of Europe's largest hotel group. The deal, AccorHotels' biggest, is the latest in a wave of acquisitions in a sector trying to fend off competition from online rivals such as Airbnb and will involve two major Gulf investors taking stakes in the French company.

TrustYou to Further Strenghten Its Position in Japan: Opening of New Headquarters in Tokyo

Further expansion in Asia: TrustYou grows its presence in the Asian markets by opening a headquarter in Tokyo, Japan, appointing Kazuyoshi Shimojima as Managing Director. The establishment of the main office emphasizes TrustYou’s position as the Japanese market leader in online reputation management.

Expedia Invests in Hotel Guest-Experience Platform Alice

Seeking to get deeper into hotel technology like Booking.com and TripAdvisor, Expedia Inc. made a minority investment in Alice, which provides a back-end platform for hotel operations and a guest app for communications with hotel staff.

Singapore Hotel Market Poised for Growth

Benefiting from its position as a global and regional transit hub, Singapore has a well-developed tourism market with great tourism infrastructure, an efficient transport network and extensive choice of accommodation, all of which make Singapore’s hotel market as competitive as regional rival Hong Kong.

New CityHub Brand Attempts to Fill Void Between Hostels and Hotels

CityHub is a new hospitality brand that launched in Amsterdam on October 30 with a creative design model aimed at urban travelers seeking clean, affordable, central, social, and private accommodations.

The Hotel Industry's Merger Mania: Digital Travel Marketing This Week

Between Expedia’s $1.3 billion purchase of Orbitz earlier this year, coupled with more recent mergers between Marriott and Starwood and this week’s acquisition of Fairmont, Raffles and Swissotel by Accor, the frenzy of consolidation happening in the hotel industry shows no signs of slowing down. But beyond simply padding investors pockets, a more fundamental question about the activity remains to be answered: what impact will these new hospitality players have on traveler loyalty programs and hotel room prices?

 

Trends and Insights

 

New GBTA Study Identifies Satisfaction, Priorities, and Areas for Improvement for Travel Management Companies

A new GBTA Foundation study confirms that travel buyers want their travel management company (TMC) to not only save money, but to improve on data analysis, measurement and reporting while providing travelers a better experience.

Beating OTAs with Real Time Data

Independent properties have a wealth of digital technology and data tools available to them that give them the means to outsmart OTAs and differenciate themselves from the competitors, all while generating serious direct revenues.

How Travel Companies Are Improving Guest Experiences in 2016

Utilizing a variety of different software, apps, and automated scripts, travel companies everywhere are taking the high-tech route to making their guests' stays more enjoyable and more memorable.

 

How to Handle Sales Inquiries at Hotels

To avoid leaving money on the table, follow these best practices when it comes to handling hotel sales inquiries.

Good Hoteliers Must Have "S.N.A.P."

The hospitality industry has never been more challenging and exciting than it is today. Our industry is highly competitive, and to prosper you need to ensure that your operation is best in its class. “Being remarkable” is what makes the difference today, and what will ultimately end up improving  your operational bottom line. Offering a remarkable experience pays dividends by increasing loyalty and word of mouth.

10 Ways to Use Social Media to Improve Customer Experience and Satisfaction

What customer experience are you delivering your customers, audience, partners and community online? Is it positive? Is it human? Is it authentic? Is it helping you build a lasting and meaningful impression? Is it inspiring people to connect with you, engage with you and buy from you today, tomorrow or next year? Is it pushing people away or bringing them closer to you and your brand?

Laura Badiu

Laura is a passionate bookworm and a gifted writer. Since joining TrustYou’s marketing team, she has embraced topics in the travel and hospitality sector with enthusiasm. Using her degree in Journalism, Laura creatively weaves words into insightful stories with a focus on reputation management.

Recommended Reads

How Google Hotel Reviews Impact Your Hotel

Valerie Carboni // August 1, 2021

Google has been one of the top hotel review sources over the past several years, along with Booking.com. Therefore, there is always a lot of buzz about hotel reviews on Google and what really drives…

Encouraging Global Score on the Travel Heath Index but Caution is Still The Word of the Day

Laura Badiu // August 20, 2020

In the previous weeks, our Travel Health Index indicated Europe’s progress in terms of travel, as seen through guest reviews. However, the rising number of COVID-19 cases has also made itself known in our index’s…

The New Face of a Winning Hotel Listing - Promoting Cleanliness on Booking Platforms

Laura Badiu // August 27, 2020

At this point in time, it’s safe to say that cleanliness is and will be the word of the day for many days to come. In the travel and hospitality industry, things are shifting and…

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