Weekly Roundup: Travel, Tech and Social Media

Happy Friday! Did you miss your travel and hospitality news this week? No need to worry! We've put together our weekly roundup to bring you the latest in the industry. I hope you find it interesting.

Have a great weekend and don't forget to check back next week for more great picks!

 

Expedia Acquires HomeAway

Airbnb, the online room sharing service that connects travelers looking for authentic experiences with hosts offering unique accommodations around the world, is viewed by some as a big threat to the hotel industry. With Expedia's recent acquisition of HomeAway, is Airbnb finally getting some competition?

 

Consumers Know Exactly How They Want to Be Marketed to

Contrary to popular belief, consumers don't actually hate advertising. In fact, a study conducted by MarketingSherpa shows that only 8% of respondents said they wouldn't want to receive marketing, and more than one third said they preferred to receive emails from brands on their smartphones. Want to find out more? Check out their infographic!

 

6 Top Digital Marketing Trends Impacting Your Property In 2016

The year isn't over yet, but 6 top ‪trends‬ have clearly emerged to impact your ‪hotel‬ in 2016! Let's see where these trends are going.

 

How to Get Guests to Find, Book, and Trust Your Hotel? New TrustYou Website Holds the Answers

Travel reviews—and the way they are monitored, measured, and presented—have changed. With the launch of a new website, TrustYou tells the story of the modern travel review and the ways in which reviews can be leveraged to increase presence (Find), increase direct reservations (Book), and grow traveler confidence (Trust).

 

Are Millennials Getting Your Messages?

Millennials have been described by Vice Media CEO Shane Smith as having “the most sophisticated bullshit detectors in history.’ It’s no secret that marketers are worried these young adults are not receptive to their messages. At eMarketer Attention! 2015, Buzz Marketing Group CEO Tina Wells led a panel on how to deal with the issue, and a few themes emerged.

 

B&B HOTELS TrustYou Stars Case Study

Millions of travelers use Google every day to search for travel deals, vacation packages or getaway ideas. Google also shows reviews alongside the search results, which give users immediate feedback from other travelers to help them make their booking decisions. The new product TrustYou Stars offers hotels the possibility to enhance their content on Google. B&B HOTELS started using TrustYou Stars in order to gain more Google reviews and enhance the number of reviews about their hotels. They could already observe first great results.

 

Independent Hotels: Can They Loosen the OTA Grip?
‪OTA‬'s grip on independent ‪hotel bookings‬ is 16% stronger in European makets than in the US! Compare the stats in this Phocuswright article!

 

Three Travel Brands Innovating in Crowdsourced Marketing

Crowdsourcing has proven to be one of the most disruptive business models of the modern age. In travel, the most notable examples are TripAdvisor and Airbnb, whose business models are built on user-generated resources. Here are three travel brands in the UK that master at crowdsourced marketing.

 

A Glimpse at what Facebook Messenger and M Might Do for Travel
Most people associate M with a Bond character but that might change when Facebook unleashes its own M. Taking advantage of all mobile has to offer, the social network wants to enable users to ask anything in terms of information as well as use it for services such as restaurant bookings and the possibilities are many.

Laura Badiu

Laura is a passionate bookworm and a gifted writer. Since joining TrustYou’s marketing team, she has embraced topics in the travel and hospitality sector with enthusiasm. Using her degree in Journalism, Laura creatively weaves words into insightful stories with a focus on reputation management.

Recommended Reads

How Google Hotel Reviews Impact Your Hotel

Valerie Carboni // August 1, 2021

Google has been one of the top hotel review sources over the past several years, along with Booking.com. Therefore, there is always a lot of buzz about hotel reviews on Google and what really drives…

Encouraging Global Score on the Travel Heath Index but Caution is Still The Word of the Day

Laura Badiu // August 20, 2020

In the previous weeks, our Travel Health Index indicated Europe’s progress in terms of travel, as seen through guest reviews. However, the rising number of COVID-19 cases has also made itself known in our index’s…

The New Face of a Winning Hotel Listing - Promoting Cleanliness on Booking Platforms

Laura Badiu // August 27, 2020

At this point in time, it’s safe to say that cleanliness is and will be the word of the day for many days to come. In the travel and hospitality industry, things are shifting and…

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