Weekly Roundup #9: Travel, Tech and Social Media

Week 9/2018

Happy, happy Friday and welcome to the Weekly Roundup! It’s been another busy and productive week in hospitality and travel and we gathered a few news and stories for you. Take a look to get your weekly dose of information and don’t forget, we are social! So follow us on FacebookTwitterLinkedIn and Instagram!

Until next Friday, have a great, fun weekend!


Industry News

AccorHotels Launches Property Spin-Off:

AccorHotels announced this week that it has signed agreements with a group of international investors with a view to selling a majority of the capital of AccorInvest. Under the terms of the agreements, AccorHotels would initially sell 55% of AccorInvest to Sovereign Funds, namely the Public Investment Fund (PIF) and GIC, Institutional Investors, namely Credit Agricole Assurances, Colony NorthStar and Amundi, and other investors. For AccorHotels, the sale would result in a cash contribution of €4.4 billion and the group plans to pursue regional acquisitions and the buyback.

Ctrip and China Tourism Academy's Joint Travel Report On 2017 Outbound Tourism:

Ctrip, the largest online travel agent in Asia and the second largest in the world released the "2017 China Outbound Tourism Travel Report", alongside China Tourism Academy (CTA), a specialized institute under China National Tourism Administration (CNTA). The number of outbound trips has reached 130 million in 2017, up 7.0% from 122 million in 2016. An estimated 115.29 billion USD was spent during 2017, a year-on-year increase of 5%. Chinese travelers are becoming increasingly focused on their well-being and the purpose for making outbound trips has changed from sightseeing and shopping to enjoying high-quality services. According to Ctrip statistics, Ctrip's tailor-made travel and local guide platform has served millions of tourists in 2017. Such personalized trips designed by Ctrip travel planners are becoming a popular option for Chinese travelers.

Booking.com First As Google Rates UK travel Sites On mobile Friendliness:

Google has rated Booking.com, followed by Kayak, eDreams and Lastminute, as the most mobile-friendly travel sites in the UK. The release of the research, timed for the start Mobile Web Congress in Barcelona, is accompanied by a Speed Scorecard enabling companies to see how their site speed fares against top brands across 12 countries. Google is also releasing an Impact Calculator so travel companies can see potential lost revenue. The study says an average site could see an increase of $255,000 in mobile load times from six seconds to three.


Trends and Insights

The Guest Feedback A-Z Guide For Hotels Part IV:

After part I, II and III of our Guest Feedback A-Z Guide, we have now reached the bottom of the alphabet and in our final part of this blog series, we’ll talk about relevant industry concepts between travel technology and generation Z. Take a look for quick and easy definitions and supporting content, that can help you get into the depths of hospitality and guest feedback, for a better understanding of it and a more successful business.

Bad Mobile Experience Can Hamper Travel Brands, Says Google:

Customers will have a negative of a travel company’s brand if its website runs slowly on mobile, analysis by Google says. Think With Google looked at the use of mobile across the entire travel journey, and found that one third of smartphone users show a negative view of a brand if the mobile experience is slow. Google suggests: “Identify areas on your mobile site or app that are causing friction for users and take steps to simplify. Also, conduct a review, followed by a full user experience and site speed audit to pinpoint, test and implement key improvements.

Travolution Innovation Report Reveals Resilience In Travel Tech Sector:

A resilient sector for holidays saw outbound departure numbers rise by 5% in the 12 months to November 2017, according to the Office for National Statistics. A similar picture of continued growth in adversity is revealed in the Travolution Innovation Report 2018, published this week. For 2018, the report predicts that growth in spending on IT by travel companies will dip again, to 4%, a rate that would see the sector lag growth across all UK industries for the first time since 2012. The good news for technology suppliers is that the travel sectors with the biggest budgets – air transport, travel agencies and tour operators – are growing as quickly as at any time in the last decade.



Simple Booking World’s First Booking Engine To Accept Payments In Bitcoin:

The team at Simple Booking has successfully launched Bitcoin payments for online hotel bookings. Independent hotels that use Simple Booking as their booking engine are the first in the world to be able to accept Bitcoin payments from their clients. The amount of each transaction will be transferred in real-time to a digital wallet, from where it can automatically be converted into euros or else stored as Bitcoin. The Italian technology behind Simple Booking is the first to offer this capability.

The Technology You Don’t Want to Miss at ITB This Year:

It comes as no surprise that ITB Berlin is considered one of the can't-miss industry events each year, especially for those hospitality professionals always eager to learn, "What is the next big thing?" Running from March 7th-11th, ITB Berlin is an international, annual tradition featuring the best of the best in new travel technology, guest experience enhancements, networking opportunities and more. For those of you with a vested interest in the technology portion of the trade show, this article rounds up the top 3 technology segments to check out while at ITB Berlin 2018: artificial intelligence, augmented reality and hotel booking innovation. Also, if you take part in ITB, don’t forget to swing by our booth or schedule a meeting with us.

Laura Badiu

Laura is a passionate bookworm and a gifted writer. Since joining TrustYou’s marketing team, she has embraced topics in the travel and hospitality sector with enthusiasm. Using her degree in Journalism, Laura creatively weaves words into insightful stories with a focus on reputation management.

Recommended Reads

How Google Hotel Reviews Impact Your Hotel

Valerie Carboni // August 1, 2021

Google has been one of the top hotel review sources over the past several years, along with Booking.com. Therefore, there is always a lot of buzz about hotel reviews on Google and what really drives…

3 Heartwarming Hotel Stories and 100+ Power Tips and Ideas for navigating the pandemic

Laura Badiu // August 14, 2020

Every hotel has a story to tell. Even during lockdown, while there may be a lack of guests, the calling to serve does not simply go away. We asked our hotel partners to share some…

Encouraging Global Score on the Travel Heath Index but Caution is Still The Word of the Day

Laura Badiu // August 20, 2020

In the previous weeks, our Travel Health Index indicated Europe’s progress in terms of travel, as seen through guest reviews. However, the rising number of COVID-19 cases has also made itself known in our index’s…

Start Winning. Request a Demo Today!