The Ultimate Feedback Guide – Everything Hotels Need to Know

In our latest eBook, we took the concept of guest feedback and broke it down to show what it actually means, how it impacts an independent hotel business, and how you can leverage it in your favor.

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Weekly Roundup #7: Travel, Tech and Social Media

Week 7/2018

Another week means another Weekly Roundup on our blog! As always, we selected the most interesting and relevant news and stories that were published this week, so go ahead and take a look before you head off into the weekend. Also, don’t forget to follow us on social media, for even more updates and insights: Facebook, Twitter, LinkedIn, Google+ and Instagram!

We’ll be back next Friday and until then, have a wonderful weekend!


Industry News

TUI Group Wants a Bigger Slice of the Tours and Activities Market:

Having accumulated so much customer data, our partner, TUI Group, wants to become a much bigger player in the activities space. This comes after their recent expansion of the group's cruise and hotel business. The Hanover, Germany-based company currently organizes around 24 million transfers and 4.6 million excursions and tours, but it hopes to increase these numbers over the coming years. Tours and activities remains a fragmented market and offline bookings still dominate. “There are many, many local and small players but we believe we can organize this market as a platform for destination management in general,” said Fritz Joussen, TUI’s CEO.

European Travel Commission reports extraordinary results for European tourism in 2017:

Europe welcomed 671 million international tourist arrivals in 2017, an outstanding 8% growth compared to 2016 (+2%)[1]. Europe has consolidated, for the eighth consecutive year, its position as the leading destination worldwide. According to the latest European Travel Commission's "European Tourism 2017-Trends & Prospects", regional expansion was supported by the economic growth in major source markets and the recovery of destinations previously affected by security concerns. Almost all monitored destinations saw increases in tourist arrivals with more than a half growing in excess of 10%. Turkey (+28%) experienced an impressive rebound in visitor arrivals with growth largely driven by Russian outbound flows (+465.2%). Iceland (+24%), the fastest growing destination since 2012, showed robust results while its government considers measures to address "over tourism".

How Chinese Travel Changed in 2017 According to Ctrip:

New data from Ctrip is illustrating how rapidly Chinese travel is changing. The two most obvious trends illustrated in the report is the rising importance of independent travel and the growth of lower-tier cities as tourism source markets. 2017 was also the year China became the world’s largest tourism source market with 129 million outbound trips. Of particular note is how Ctrip users in 2017 were almost evenly divided between group and independent travel. Free independent travelers (FITs) tend to utilize online resources to independently plan and book trips. Beijing was the number one departure city for Chinese outbound tourists using Ctrip, but Chengdu in Sichuan Province ranked second. Moreover, Changsha and Xi’an are rapidly becoming more significant drivers of Chinese outbound tourism.


Trends and Insights

The Guest Feedback A-Z Guide For Hotels: Part II:

Last week we published the first part of our Guest Feedback A-Z Guide for Hotels and, in case you haven’t seen it already, you can check it out here. This week, we continue to break down the most relevant terms and concepts that any person working in hospitality needs to know. From Google to Loyalty programs, take a look at our summarized definitions, with extra references and supporting materials that can help you get a better grip on the industry! releases 2018 Spring Break travel trends:

Spring Break season is right around the corner and Americans will be taking off on trips throughout the U.S., Caribbean, and Mexico in search of sprawling beaches, lively nightlife, and inspiring culture. For those still looking to book a trip,, the global leader in connecting travelers with the widest choice of incredible places to stay, is here to help. Although's data shows that Spring Break 2018 (March 17th-April 28th) will be 2% more expensive than last year, there are still savings to be had, including a few popular destinations that stood out as being slightly less expensive throughout the seven-week travel period: Playa del Carmen (20% cheaper), San Diego (17% cheaper) and Panama City Beach (4% cheaper).

StayNTouch eBook - 5 guest engagement strategies every hotel should be using:

These days, guest engagement is more than just a buzzword. The goal of guest engagement activities is to refine the guest journey through each touchpoint. Dive into the newest best practice guide developed over the past several years by the StayNTouch team, industry consultants, and successful hoteliers. By using these insights and tips, your hotel can create an engagement model that outlines the kinds of experiences you want to deploy at each stage of the guest journey.



TrustYou puts review data into one platform, invests in new tech to boost hotels’ ROI: has recently published an extended and very insightful article about our company and its future goals. Alex Tan, Vice-President of Sales and Operations for the APAC region, talked about TrustYou’s all-in-one, new and improved guest feedback platform and how it helps hoteliers from all over the world to achieve a better reputation and boost the ROI. Also, you can find in this article insights about multiple features and tools integrated into our platform, such as guest messaging and live chat and info about future investment plans, which include a highly raved topic in hospitality: artificial intelligence.

New generation of business travelers demand new generation tech:

Travel technology has tremendously changed the way we travel, from sharing our photos on social media to voice search via GPS-based navigation apps which can show us the way to great food, great attractions or great shops. And as people all over the world travel more and more for leisure, business travelers expect the same level of tech innovation and engagement to enhance the ease and efficiency of their corporate trip. As a result, travel managers and business travel agents are having to take on new roles and learn new skills, beyond their established organizing and servicing functions. Employees expect them to be up-to-date with the latest leisure travel tech trends and to find a way to bring these into the corporate domain.

Laura Badiu

Laura is a passionate bookworm and a gifted writer. Since joining TrustYou’s marketing team, she has embraced topics in the travel and hospitality sector with enthusiasm. Using her degree in Journalism, Laura creatively weaves words into insightful stories with a focus on reputation management.

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