Weekly Roundup #49: Travel, Tech and Social Media

Week 49/2017

Happy Friday, fellow readers and welcome back to our blog, for a new Weekly Roundup! Once again, we put together this week’s most interesting news and stories, so that you would have a summarized version of what happened lately in hospitality and travel. We hope you enjoy the read and as usual, we invite you to follow us on our social media accounts, for even more insights - we are on Facebook, Twitter, LinkedIn, Google+ and Instagram!

Until the next Weekly Roundup, have an amazing weekend!

Industry News

Amazon Wants More Hotels Using Alexa Voice-Powered Services:

Amazon has claimed at least two-thirds of the consumer market for voice-activated Internet devices. Now it wants to gain parallel market share dominance in enterprise use by pushing its “Alexa” service to companies. For hotels, the main news is that there will be more support for enabling voice services on their properties and back offices. Many systems say they either automatically dispatch voice-powered messages to the right worker or track requests and their resolution in the right part of a database, including our own direct messaging feature, which already pairs with Amazon Echo’s “Alexa”, in order to help hotels meet the needs and requirements of the modern guest.

Booking.com's China plan: Localization is more about reinvention:

Pepijn Rijvers, CMO of Booking.com, recently talked about the idea of localization in the Chinese market. I think it’s maybe even not about localization. It’s more about reinvention. Localization almost feels like you take something which is already good, but you need to adapt it to a different realm, and I actually don’t know if that’s true. There are so many things which are very interestingly either better or different in China compared to the rest of the world. I think Chinese consumers are very critical. Chinese consumers have very high standards when it comes to service expectations – the execution speed expectation, and the price expectation.”

U.S. increasingly popular destination for Europeans, as prices drop:

The U.S. is ranked the second most popular country to visit in 2018 by European travelers, up from ninth spot the year prior, according to new data from the 2017 'European Traveler Insights Report'. The French, Germans, Brits, Spanish and Italians make up the top five nations planning to visit the U.S. in 2018. Four U.S. cities make the list of Top 25 Most Trending Travel Destinations for Europeans in 2018. San Francisco (flight passenger arrivals up 158%) nabs the spot as the world's second most popular place to visit next year for European travelers, based on bookings made so far in 2017 for 2018. Miami (up 99%) comes in at 13th place, followed by Los Angeles (up 93%) in 14th place and New York (up 76%) in 22nd place.

Trends and Insights

Attracting Guests For The Holiday Season – DO’s And DON'Ts:

‘Tis the season once more! For hoteliers, though, silent nights are usually not an option. The holidays might be the busiest time of the year. Not that that’s a bad thing, on the contrary - it’s your time to shine! You probably already have a marketing strategy in place, specifically for this period, in order to get travelers to book your hotel and also “wow” them in the process. It’s important to acknowledge the huge opportunity that Christmas, Hanukkah and all of the other holidays pose for a hotel’s revenue since not everyone is driving home for Christmas nowadays. here are many ways in which you can make sure that your hotel steals the spotlight during the holidays, but there are also some things that you should avoid doing. Here are some simple DOs and DON'Ts that we put together to help you make the most out of the holiday season and attract as many guests as possible.

2017 Has Changed the Travel Industry Forever: Here’s Why:

The travel industry is growing and evolving faster than ever, and travelers are becoming increasingly connected to each other and to local communities. This increase in travel is putting a considerable toll on the environment and natives, and travelers themselves are becoming increasingly aware of these changes. Travel has the potential to be an incredible force for good, but it’s up to travel organizations and individuals to keep travel accountable and take action for the positive change in communities that we want to see. You can find in the extended post some of the biggest takeaways from Travel+Social Good’s new report, highlighting new trends and tactics from its 2017 summit.

What do millennials worry about when traveling? Plenty, it seems:

While baby boomers prefer to travel alone, and Generation X rarely brings along family and friends on holidays, a full 58% of millennials travel with others, 43% travel with colleagues, and 15% with friends or family, according to data released from the CWT Connected Traveller Study, a multi-generational survey of more than 1,900 travellers from 16 countries. Also, the study found that millennials are most likely to cancel a trip over security concerns, while almost half (49%) of millennials buy trip insurance, compared with only 36% of generation X and 31% of boomers (ages 52-65).


Technology Trends In Travel: What To Expect In 2018:

Every day, new and innovative technology is being developed, in order to make hospitality an even more exciting, adventurous and tempting industry. In the 21st century, hoteliers have technology at their fingertips and this gives them a world of possibilities - it’s all about digitalization. Now, it’s all about finding new ways of optimizing the guest journey and making hotels and destinations much more appealing to travelers than they were in the past. From virtual reality to artificial intelligence, in this blog post, we made it our mission to break down the most hyped tech trends of 2018.

Three Ways Digital is Influencing Traveler Buying Behavior:

A new study from Expedia Media Solutions that surveyed travelers from eight countries found that not only are people still traveling, but they’re traveling a lot. On average, people are taking nearly four trips a year that span an average of eight days in duration, and nearly half are traveling outside of their respective countries. What’s making it even easier for people to continue to travel is the rapid adoption and widespread usage of digital, as well as continued innovation. Digital is inspiring travelers by making places far and wide seem closer and more accessible. It’s helping people discover new experiences, and making booking a trip quicker and easier than ever before. Skift breaks down the 3 most important ways in which the digital innovations are influencing traveler buying behavior.

Laura Badiu

Laura is a passionate bookworm and a gifted writer. Since joining TrustYou’s marketing team, she has embraced topics in the travel and hospitality sector with enthusiasm. Using her degree in Journalism, Laura creatively weaves words into insightful stories with a focus on reputation management.

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