Weekly Roundup #44: Travel, Tech and Social Media
Greetings fellow readers - welcome back to a new Weekly Roundup! It’s been another exciting week in hospitality and travel and we gathered quite a few pieces of news that we hope you’ll find interesting. Take a look and feel free to follow us on social media for even more updates: we are on Facebook, Twitter, LinkedIn, and Instagram!
Have an amazing weekend and we’ll be back next Friday!
We are extremely proud to have become the 100th hotel technology provider to sign up for SiteMinder Exchange, a powerfully-simple solution launched in June by the global hotel industry’s leading cloud platform SiteMinder to solve the connectivity problem for hotel property management systems (PMSs) and hotel applications. The connection, which went live this month, now makes TrustYou accessible to the multitude of leading PMSs integrated into SiteMinder Exchange, and will offer further adoption of TrustYou’s review marketing and guest messaging tools beyond their existing 50,000 hotel users.
Expedia Group announced the global availability of Guest Insights, a new solutions-driven insights tool for hotels. As part of the Expedia Group’s Partner Central suite of offerings, Guest Insights leverages current property, competitive, and market intelligence to inform properties of their guest’s travel motivations and booking behavior, allowing partners to identify opportunities to reach and convert travelers in a highly strategic way. From guest origin information to average daily rate (ADR), to average booking window, Guest Insights provides hotels with unrivaled access to key data across time and markets. Insights available to hoteliers include visibility into where customers are coming from, average length of stay, average cancellation rate, and other historical information and key insights to maximize their distribution in the Expedia Group lodging marketplace.
A new study reveals how psychological factors affect the ratings people provide and how they describe their experiences when posting online reviews. Researchers at the University of East Anglia (UEA) found the length of time between product or service consumption and posting affects the review given. For example, the sooner customers post a review the more they ‘zoom-in’ on their experience, focusing on the more concrete aspects, even on small details, and the more negative they are. As the time increases, reviewers ‘zoom-out’ and have a more positive view, focussing instead on the general experience and more abstract aspects. More findings are in the extended article.
Trends and Insights
Now live, a significant change to the display of a Google hotel search. The update impacts both travelers and hotels while aiming to make a Google hotel search even easier. For future guests, the updated card view has the potential to show more options at once in an optimized visual way. The biggest change is that clicking on a hotel option now takes you to a Google-generated summarized page in a new tab. Previously, hotel details were shown through an interactive, slide-out card embedded in the search page. TrustYou research revealed that 81% of travelers, turning to search engines, prefer to search on Google. In its previous visualization, price and review score were the top two decision variables affecting the booking decision. You can read more about this recent change and what Google hotel search now offers in our extended blog post.
TrustYou team members are spread across the globe. What unites all of us: first, our love for traveling. And second, if we work in our offices, we cannot get enough of our office dogs! Over the past years, there has been a growing number of research on the impact of dogs on an office environment. Opinions come in all forms: while there are heavy opponents of the office dog concept in general, there are also people who could never imagine working in an animal-free environment. Moreover, they explain why office dogs are actually the “best idea ever”. Others refer to studies highlighting the benefits of bringing your “canine colleagues” to work. We sure take their professional advice and this week, we’re introducing our official TrustYou dogs! Read more about each of our furry friends in our blog post.
The Hospitality Asset Managers Association (HAMA) Asia/Pacific has predicted an investment “gold rush” in the Asia Pacific region as forward-thinking hotel owners reposition and reinvest in underperforming properties. HAMA chapters globally include members who are responsible for approximately 6,700 hotels with 1.4 million rooms. At HAMA’s 2018 Global Leaders Meeting, which took place in Hong Kong on 17 October, delegates heard that this potential wave of investment is being driven by a series of stiff challenges that are now facing many hotel owners in the Asia Pacific.
Asia Pacific has overtaken North America as the world’s leading digital travel market, with the booming market led by preferences for mobile messaging and AR/VR technology. Last year, Asia Pacific racked up digital travel sales amounting to US$215.92 billion, a 21% boom compared to the previous year. Feeding this key trend is the growing volume of messages exchanged between people and businesses around the world. Last month, nearly 10 billion messages were exchanged according to Facebook. In Asia, 87% of smartphone owners use a messaging app every month.
The hospitality industry is becoming tougher. Hotels are experiencing great forces of change that are tossing many businesses to the bin. The ever-growing fangs of competition, intimidating technological evolution and changing consumer preferences haunt hotel businesses every day. But the question is, how are they going to do it? They need to stay open to change and adopt new technological trends that could fire their hotel business to the path of profiteering. You can explore in this article some of the trends that might revolutionize the hospitality industry in the nearby future, such as augmented reality and cryptocurrency.