Weekly Roundup #43: Travel, Tech and Social Media
Another week has quickly gone by, so it’s time for a new Weekly Roundup! As usual, you can get your weekly dose of information on our blog, because we always make sure to put together a summary of the week’s most interesting and important hospitality news and stories. So make sure to take a look and enjoy! You can also follow us on social media, to get daily updates - we have Facebook, Twitter, LinkedIn, Google+ and Instagram!
Until next Friday, have an amazing weekend!
China bookings are on the rise and this is best shown by the data provided by Tourico Holidays, a business unit within Hotelbeds Group and one of the world’s fastest-growing wholesale travel brokerage companies. The findings show that APAC hotel bookings surge as North America, Europe, South America, and Middle East demand increases in 2017. Indonesia leads the Asia-Pacific market in annual growth, with bookings up 111 percent in 2017. China (+88% YoY), Singapore (+79% YoY), Malaysia (+78% YoY), Australia (+63% YoY), and Thailand (+39% YoY) have also seen a sharp increase in hotel bookings compared to last year.
Our partner KAYAK looked within its billions of annual search queries to create its annual Holiday Hacker Guide. The guide is full of data-driven insights and tips from ranking the hottest destinations to ring in the New Year (spoiler alert, it's Guadalajara), the most affordable cities to fly to and the best time to book your winter holiday flights to help travelers plan holiday travel with confidence this year. The guide features three top ten lists: Wallet-Friendly destinations both near (within North America) and far (international) for those on a budget, Trending New Year's Eve destinations as well as advice on when to book to score the best deals.
Direct booking marketing platform and TrustYou partner Hotelchamp has announced a partnership with hospitality distribution specialist Derbysoft to boost hotel website traffic conversion. The two firms said the tie-up under which both will promote each other’s products “kills two birds with one stone” by improving both the quantity of traffic from metasearch and quality of conversion on hotels’ own-brand websites. Derbysoft co-founder and chief executive Ted Zhang, said: “We are pleased to work with Hotelchamp for our Metasearch Manager. “Our customers can benefit from Hotelchamp’s solution in terms of boosting more direct bookings on their brand .com.”
Trends and Insights
The best way of evaluating a product is always by checking out previous results and this is why we constantly work on case studies. This time, our client Namba Oriental Hotel, located in Japan, shared the improvements that they noted since using the TrustYou guest feedback platform. Among the most important results are: the 788% increase in the number of Google reviews, the 4 points improvement in the TrustScore and the 83% boost in the total number of reviews. Feel free to download the full case study to see exactly how the TrustYou platform helped Namba Oriental achieve its goals of generating more guest feedback and improving its overall reputation.
As you might already know, we have previously published an eBook, directed towards independent hoteliers and we also created a blog series as an extension of it. The first three parts of the blog series were already published and you can find them on our blog and it is now time to end the series, with part IV. This week, we talked about personalization, why it’s important and valuable in the eyes of the travelers and how independent hoteliers can use it to drive more bookings and engage with their customers. Also, you can learn in this part how connecting your systems can make day-to-day operations much easier, leaving you with time to focus on what matters the most: your guest.
The experts at Booking.com, the global leader in connecting travelers with the widest choice of incredible places to stay, have combined customer insights from over 128 million real guest reviews with research from 19,000 travelers across 26 countries around the world to reveal the biggest travel predictions for 2018. So in case you are looking for travel inspiration for the next year or you just want to be a step ahead when it comes to trends, we recommend checking out Booking’s list 2018 travel predictions.
Snapchat recently debuted a new feature within its mobile app called Context Cards. Users will now have the option to tag their snaps with their location, such as the restaurant, hotel, or movie theater they're at. When other users view that snap, there will be an option at the bottom of the Snap titled "More." Swiping up on "More" will launch the Context Card which will contain information such as the address, hours of operation, phone number, as well as information from other sources such as TripAdvisor, Foursquare, Michelin, and goop. According to TechCrunch.com, these Context Cards could help the platform evolve into a discovery and marketing platform that rivals Yelp and drives value for restaurants, venues, and destinations.
Sabre Corporation has developed the hospitality industry's first analytics platform to use artificial intelligence (AI) to help maximize total hotel revenue. SynXis Analytics Cloud is Sabre's new data and analytics platform built from the ground up for the hospitality industry. Leveraging artificial intelligence, SynXis Analytics Cloud identifies opportunities for revenue and guest experience improvement and helps hoteliers avoid lost revenue by analyzing data from operations, finances, room-stay production, ancillaries and rate-room-channel configurations to deliver targeted actionable insights. A hotel user is also able to design and test different predictive models by choosing a variety of pre-built machine learning algorithms.