Weekly Roundup #42: Travel, Tech and Social Media
Welcome back to a brand new Weekly Roundup! It’s been another busy and productive week in hospitality and, as always, we gathered a few news and stories for you. Make sure to take a look, get your weekly dose of information, and don’t forget, you can find us on social media. So feel free to follow us on Facebook, Twitter, LinkedIn, and Instagram!
Until next Friday, enjoy your weekend!
We’re proud to announce that Singapore-based Pan Pacific Hotels Group, which manages Pan Pacific Hotels and Resorts and PARKROYAL Hotels & Resorts, decided to expand its feedback management efforts beyond hotel reviews and is now collaborating with our company for our portfolio of restaurants. The group now integrates TrustYou Restaurants to manage all reviews that are submitted based on the experience guests had in one of their many restaurants across the globe. Pan Pacific Hotels Group operates more than 40 hotels, resorts, and serviced suites across 24 cities in Asia, Oceania, Europe, and North America and worked with our feedback platform for almost two years to conveniently manage and collect all guest feedback within one solution.
Asia-Pacific is widely seen as the most important region when it comes to the correlation between innovations in mobile technology and new consumer trends. The region’s hotel industry is having to define its digital transformation roadmap according to mobile’s dominance, while tech suppliers need to ensure that their products and services align with a mobile-first market. Tnooz talked to two Sabre Hospitality Solutions execs to get a regional and global perspective on this dynamic – Frank Trampert, managing director and chief commercial officer, APAC and Mark McSpadden, vice president, direct distribution and digital experience. Read more in this extended article.
Our client AccorHotels and Luneng Group recently signed a Memorandum of Understanding (MOU) to form a strategic partnership in China. Through this partnership, the two companies will now be able to manage hotels, luxury and upscale serviced apartments and timeshares in unique destinations throughout China. Gaurav Bhushan, global chief development officer, AccorHotels, said, “We look forward to building a world-class leisure and holiday portfolio as well as strengthening our serviced apartment offerings through this strategic cooperation with Luneng Group. The cooperation will create a global leisure vacation collection with new products including timeshares, long-term rental apartments and leisure residences, which will build a new industry benchmark for leisure tourism in the market.”
Trends and Insights
Roiback, specialist and leader in the management of the direct channel of hotel sales, has announced today that 12% of hotel reservations are made through metasearch engines and they assist 25% to other channels (SEO, direct, Adwords “Ads”, Display, among others). Of the total weight that metasearch engines represent in hotel sales, Roiback has informed that Google Hotel Ads (GHA), the Google platform that distributes hotel prices in real time, already represents 65%. In this way, it becomes the most profitable metasearch engine -above Trivago and Tripadvisor- with a 150% growth compared to the same period last year, when it only represented 26%. In a context in which 75% of travelers book their holidays online, Roiback highlighted the importance of maximizing the hotels’ digital presence, both independent hotels and chains, and to leverage the advantages offered by metasearch engines.
AARP Travel released the results of its latest study, examining the health and wellness benefits of leisure travel. According to the survey, those who travel reported better emotional and physical health and improved relationships and productivity at work. Additionally, overall well-being is one of the biggest advantages of travel, with the benefits starting during the initial travel planning phase and extending well beyond the trip. The longest lasting travel benefit reported is improved relationships with loved ones – lasting six weeks on average. The study shows 4 in 5 boomers experience at least one health benefit during a trip and 73 percent notice at least one health benefit post-trip. Check out more findings in the extended article.
The outbound family travel market will grow at a Compound Annual Growth Rate (CAGR) of 4.6%, from 300 million trips in 2017, to 376 million in 2022, according to GlobalData, a leading data and analytics company. The company’s latest report, ‘Key Trends in Family Travel’ highlights that family travel accounts for 30.8% of outbound tourism and will retain its hold through the forecast period, largely driven by the booming Chinese market. Sara Grady, Head of Travel & Tourism for GlobalData commented: “As disposable income grows and emerging markets open their borders, we will see trends like multi-generational travel drive trips forward, particularly from hugely valuable source markets like China, and this represents a massive opportunity for the industry if it is able to tap into the specific needs of this complex cohort.”
Volara – the voice hub for the hotel industry, part of our joint solution of guest messaging through Amazon Echo – has recently announced the development of a patent-pending technology that will help Amazon’s Alexa excel in the complex hotel environment. As hotel guests bring their own colloquialisms, accents, and verbally convey their intents to hotels in a myriad of ways, Volara’s new Accuracy Engine enables Alexa to satisfy their commands appropriately and with greater precision. Volara’s Accuracy Engine leverages robust data sets, contextual awareness, AI, and Machine Learning to sharply reduce errors and increase guest satisfaction.
More Chinese are traveling, and the more affluent travelers are taking it a step further by booking trips on mobile more frequently. This class of Chinese traveler is not only changing how destinations welcome tourists, but also how domestic travel apps cater to the most profitable demographic. Affluent Chinese travelers prefer travel apps to traditional agencies because the platforms allow them to navigate their options easily with itineraries, prices and customized services at their fingertips. In fact, more than half of those travelers booked trips online in 2017, according to a September report from China-based research agency Yaok Institute. This article explores the most popular high-end travel apps that are currently being used by Chinese travelers.