Weekly Roundup #41: Travel, Tech and Social Media

Week 41/2018

Greeting and welcome to our Weekly Roundup once more! As always, we gathered the most important news of this week, so you could quickly recap them and to see what goes on in the hospitality business. Take a look below and don’t forget to follow us on social media: Facebook, Twitter, LinkedIn, and Instagram!

Until the next Friday, we wish you an amazing weekend!

 

Industry News

New TrustYou eBook! The Ultimate Feedback Guide – Everything Hotels Need to Know to Make a Strong Impact:

This week has been extremely exciting for us since we’ve published our latest eBook: a comprehensive and complete feedback management guide, packed with our knowledge and insights from the world of reputation management. This eBook tackles the entire concept of guest feedback, from its true meaning to the different ways in which it presents itself in the modern age, and the value and impact that it has over a hotel business. It gives practical tips and advice on how to prevent negative feedback, how to motivate guests to submit more feedback and, ultimately, on how to increase bookings through comprehensive feedback management. Make sure to download it; as usual, it’s a free resource!

AccorHotels Completes Its Acquisition of a 50% Stake in sbe Entertainment Group:

Through this partnership, our client AccorHotels’ will pursue its strategy to expand its offering in the luxury lifestyle hospitality segment and its footprint in gateway cities across North America. This long-term investment will allow sbe to leverage AccorHotels’ leading global hospitality platform while remaining an independent luxury lifestyle operator. sbe will continue to be led by its Founder and CEO Sam Nazarian as well as its expert management team while retaining its global headquarters in New York. “AccorHotels is also taking a significant step forward in its group’s expansion in key gateway cities in the US. Sam Nazarian is an innovator with an inborn sense of creating unique experiences and groundbreaking hotels and F&B concepts. We are delighted to join forces and mutualize our skills for the benefits of our guests”, said Sébastien Bazin, Chairman & CEO, AccorHotels.

In Travel and Tourism Growth, U.S. Second to Only China:

The WTTC ranked the top 10 countries in the world based on GDP growth, domestic spending, investment growth, and visitor exports in its Travel and Tourism Power and Performance Report. In order, the top 10 countries are China, the U.S., India, Mexico, the U.K, Spain, Turkey, Canada, Indonesia, and Australia and the United Arab Emirates (tied for 10th place). According to the WTTC, the travel and tourism sector in 2017 accounted for 10.4% of global GDP and 9.9% of total employment (313 million jobs). The sector grew 4.6% in 2017, outpacing the global economy for the seventh consecutive year. "With no surprise, China took first place, driven by the strongest absolute growth out of all countries in three indicators -- GDP growth, domestic spending and investment growth," the WTTC said. "It only failed to climb to the top position in visitor exports, where it ranked third."

 

Trends and Insights

Hola Málaga: TrustYou Sponsors National Python Conference in Spain:

We are proud to say that, at TrustYou, we regularly sponsor PyCon events to engage with the international developer community. From October 04-07, 2018, the engineering and computer science faculty of the University of Málaga became home to the 6th edition of PyConES. With quite a diverse agenda the 600 attendants could choose among 6 workshops and 56 talks, organized along the tracks Machine Learning, Web Technologies, and DevOps & Tools. At tech conferences, TrustYou engineers set out to learn more about new trends and technologies. Or they discuss challenges they face in their everyday work with. People operations & culture managers engage with other companies, share best practices in recruiting tech talent or brainstorm on potential partnerships. Read this article to see what our team members had to say about this experience!

The Power of Google Reviews and How It Can Affect Hotel Revenue:

Last year Google rolled out a brand-new hotel review interface aimed at helping people make more informed decisions about their accommodations. By providing travelers with deeper and more useful reviews and information Google claimed this new interface would be a “game changer”. For most users and hoteliers, the most powerful aspect of Google reviews is precisely the point of pain the company claimed to cure, more credible and useful feedback for making informed decisions. Plus, the added value of including third-party reviews to the matrix lent still more credibility and usefulness to the new interface Google created. Forgetting for the moment the aesthetics of the new review system, the more detailed review section based on the type of travel serves to further enhance value.

What Guarantees a Bad Hotel Guest Review? (and How to Avoid It):

In 2016, 85% of traveler reviews were positive about the products or services they’d encountered. Unfortunately, it only takes one bad review to potentially sway other potential customers to steer away from your property and choose a competitor. In fact, it’s said that for every bad hotel guest review you could lose 30 potential bookings. That’s why it’s vital to understand how a negative review might occur and how to make sure your hotel avoids it at all costs. Our friends from SiteMinder put together this article with useful tips and tricks on what generates negative feedback and what hoteliers can do to keep away from it.

 

Technology

Hotel SEO: How will Google’s New EAT Algorithm Affect your Property?

In August, Google rolled out a new algorithm update that is already causing widespread changes in both organic and local search engine rankings. Although some specific types of websites appear to be affected more than others, all websites -including hotel and travel-related sites- should factor the latest criteria into their ongoing development and content plans. Centered on the acronym E-A-T (expertise, authoritativeness, and trustworthiness), the latest update is placing still-more emphasis on content quality and sourcing, as part of the search engine’s perpetual work to boost the relevance of its results. The new algorithm also appears to be favoring local business sites over broader, corporate pages.

How To Improve Your Business Travel Experience In 7 Easy Steps:

Traveling for business can often feel like a chore, especially if you have an already jam-packed schedule and barely have time to prepare for your trip. If you want to know how to improve your business travel experience, this insightful article provided by Gray Dawes Group complies some helpful advice on how to make your next trip a lot more enjoyable, with the aid of travel apps. For each tip, an app is recommended, in order to help you pack light, choose accommodation wisely, keep important data at hand, and much more.

Laura Badiu

Laura is a passionate bookworm and a gifted writer. Since joining TrustYou’s marketing team, she has embraced topics in the travel and hospitality sector with enthusiasm. Using her degree in Journalism, Laura creatively weaves words into insightful stories with a focus on reputation management.

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