Weekly Roundup #33: Travel, Tech and Social Media

Week 33/2017

Happy Friday, dear readers! Another week has quickly passed by, so here we are again with the Weekly Roundup: your dose of fresh news and stories from the hospitality industry. We hope you enjoy the read and, as usual, if you want more daily news, we highly recommend following our social media accounts! We are on Facebook, Twitter, LinkedIn, Google+ and Instagram.

Have an amazing weekend, everyone!

Industry News

TrustYou Accelerates Global Success With New Hotel Partnerships And Rapidly Growing Client Portfolio:

We are excited to announce that this week we have officially expanded our client portfolio, by adding big industry names, such as NH Hotel Group, Wyndham Vacation Ownership, Travel Charme Hotels & Resorts, Best Hotels, and many more! Both independent and chain hotels across the globe decided to rely on our guest feedback platform and this comes as a reinforcement of our global market presence and continuous growth in the field of feedback management, guest communication, and review marketing. You can read more about our new partnerships in the official press release.

Thomas Cook to let guests choose their own rooms as operator accelerates hotel improvements:

An improvement in the geo-political climate as well as ongoing investment in its own hotel brands has helped our client Thomas Cook continue its comeback under chief executive Peter Fankhauser. Among the changes, in the summer of 2018 Thomas Cook plans to let travelers choose their own hotel rooms before they travel at 300 of its most popular hotels, the company said. The company has already tested the initiative and will now look to roll it out more widely, starting with its own property brands.Although the fourth quarter tends to be the most lucrative, Thomas Cook’s third quarters are a good indication of where it is heading.

Direct Booking Summit partners with tnooz:

The Direct Booking Summit 2017 has named tnooz as an official media partner for both its Americas and European events taking place this autumn. The Direct Booking Summit is the largest, most comprehensive event of its kind. It’s a place for hotel decision-makers and industry influencers to come together to benchmark, strategize and network with like-minded professionals and fellow members of the Direct Booking Movement. The Americas event takes place on 27-28 September at the New York Academy of Medicine on Fifth Avenue.

Trends and Insights

The top 3 social media concerns that keep hotel execs up at night:

Our Co-founder and CEO, Ben Jost, was features this week in HotelExecutive.com, where we shared the 3 social media concerns that hotel execs have. The most important thing in hospitality is guest satisfaction and that is something that runs around in the online world and on social media, not only at the hotel itself. You can take a look at the extended post to see how hoteliers can break social media down to the three most important things they can focus on, that will impact the hotel's guest satisfaction the most: the cost of lacking a social media ambassador, what hoteliers might not be doing in regards of responding to social media reviews and the difference between online social platforms.

18 tips to boost hotel bookings and get more revenue:

Understanding what influences guests to book, and most importantly book direct at your hotel, is the key to replicating that success. Tricks of the hotel trade are many, but taking note of what works for your hotel in your specific market is what’s important – what works for an urban city-centre boutique hotel won’t necessarily work for an idyllic countryside hotel with a spa. So here are 18 useful tips and tricks on how to boost your hotel’s direct bookings and revenue and the best past of all: it’s an infographic!

5 factors that influence millennial’s luxury spending habits: Skift offers a point of view on millennial’s spending habits, which tend to be more on the luxury side and how can hotels approach this challenging demographic. You can find in this article very interesting and useful statistics from the  Bling It On report, which surveyed more than 1,000 consumers between 20 and 30 years old in the U.S., UK, Italy, and China. These markets represent the world’s largest consumer markets and producers of luxury goods. The five most relevant findings to travel brands were highlighted by Skift, so make sure to take a look!

How Smarter Data Revolutionizes a Hotel’s Revenue and Profit Strategy

Our two partners IDeaS Revenue Solutions, the leading provider of revenue management software solutions, and TravelClick, a global provider of data-driven solutions, are experts when it comes to maximizing revenues. They have joined forces and developed an ebook on “How Smarter Data Revolutionizes a Hotel’s Revenue and Profit Strategy” and explain how hotels can look at their data-both big and small-and prioritize to drive profitable revenue results. 

Laura Badiu

Laura is a passionate bookworm and a gifted writer. Since joining TrustYou’s marketing team, she has embraced topics in the travel and hospitality sector with enthusiasm. Using her degree in Journalism, Laura creatively weaves words into insightful stories with a focus on reputation management.

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