Weekly Roundup #30: Travel, Tech and Social Media
Hi there, fellow readers! It’s great to have you back on our blog, for the Weekly Roundup! You know the drill by now: we prepared this week’s most interesting news about hospitality and overall travel and you can find it all here: news, stories, technology posts, everything that you need to know before heading off into the weekend.
So enjoy and we hope to have “see” you next Friday!
We’re excited to announce that this week, our new established Global Account Management team has become official! We are continuously focusing on meeting the requirements of internationally operating hotel chains around the globe, like our clients AccorHotels dna NH Hotels. Therefore, we established the Global Account Management unit to ensure maximum support to enable the best possible usage of the platform across all departments. Our dedicated Larisa Huremovic has been working with TrustYou for six years and is now the Director of Global Account Management. Plus, we are happy to add Manuela Erlemann as our Director Key Account Management EMEA. With an extensive experience in hospitality, she will increase support of regional key accounts such as Motel One, Lindner Hotels and B&B Hotels.
And speaking of our clients, AccorHotels announced this week the grouping of Travel Keys, Squarebreak and onefinestay with the intention to integrate the three companies under the onefinestay brand before the end of the year. The announcement signifies the finalizing of an agreement with the founders of Squarebreak for the acquisition of the entire share capital in the company. AccorHotels has owned 49% of this French company, a leader in villa rentals, since February 2016. This transaction will be effective in the coming weeks. AccorHotels acquired Travel Keys earlier this year and onefinestay in 2016.
It’s been a busy period for Accor, so here’s another interesting information about the group. Outpacing analyst predictions, AccorHotels outlined strong first-half 2017 numbers as it continues a transformation from a traditional hotel company to one that aspires to be at the center of every community where it has a property. The company also is right on the cup of moving beyond the 600,000 room mark across its entire portfolio, said AccorHotels’ Group CFO Jean-Jacques Morin.Its latest two initiatives were announced the day before the H1 results. You can check out the extended post for more details.
Trends and Insights
Airbnb Inc. ranks No. 1 in the home-sharing market, but travel booking giants Priceline Group Inc. and Expedia Inc. are catching up — the latter boosted by rapid growth at Austin-based HomeAway Inc. Airbnb, based in San Francisco, has a roughly 15 percent share of the global home-sharing market, compared with 12 percent for Expedia (Nasdaq: EXPE) and 9 percent for Priceline (Nasdaq: PCLN), according to research by the Susquehanna International Group. But both travel sites are boosting their home rental efforts because they want customers to have as many lodging options as possible — and increase their presence in a sector projected to grow 8 percent in 2017 to $34 billion, the Wall Street Journal reports.
Business travel maintained its dominance as an economic force last year, according to a new report from the Global Business Travel Association (GBTA) Foundation. The U.S. Business Travel Economic Impact Report, produced in partnership with American Express Global Business Travel, found that business travelers represented a full 3 percent of U.S. gross domestic product last year, or $547 billion in economic impact. But beyond economics, the report tells interesting stories about business travelers in general. And some of its findings are surprising. More insights in the extended post.
The travel industry must be better prepared for economic and political disruption if it is to make the most of future economic growth, a new report from A.T. Kearney outlines. Whilst the sharing economy, virtual reality and the Internet of Things are all improving the traveller experience, international geo-political, social and economic developments are disrupting and polarising the world as we know it, limiting the industry’s potential for future prosperity unless companies act now the report says. Check out the full article to see the two key trends that are changing the travel industry, plus more facts and insights.
Research is showing that US consumers spend more than five hours each day interacting with on-the-go devices. Also, a recent Google survey found that 90% of consumers booking or researching travel through mobile devices – such as smartphones or tablets – will switch to a different website or app if their needs aren’t quickly met. For travel and hospitality businesses looking to more effectively engage and build long-term relationships with current and prospective customers, they’ll need to do more than simply offer mobile options.
Lodging Interactive, an award winning digital marketing and social media engagement agency exclusively serving the hospitality industry, predicts that the way hotels engage with consumers online is about to change and that hoteliers can expects total disruption ahead. Online consumer engagement disruption is a good thing for hoteliers who want to increase their website direct bookings and minimize their OTA contributions.