Weekly Roundup #26: Travel, Tech and Social Media

Week 26/2017

Another week has quickly gone by, so we welcome you to our Weekly Roundup once again! We gathered the most recent and interesting news and stories regarding travel and hospitality, so make sure to take a look. We hope you enjoy the read.

Don’t forget to come back next Friday, for another roundup and until then, have an amazing, sunny weekend!

Industry News

TrustYou strengthens its market presence in France and Belgium with Balladins Hotels cooperation:

We’re excited to announce that this week, a new collaboration was born between us and Balladins Hotels. Our latest partnership will bring our guest feedback platform to fair priced 2- and 3- star hotels across France and Belgium. Balladins Hotels represent a core brand of the Dynamique Hôtel Management Group and look back on more than 30 years of experience in the hospitality industry. Close communication with the guest and maintaining a personal touch are their main targets to ensure guest satisfaction. This collaboration is a great step into strengthening our presence in the French speaking market.

Mövenpick Hotels, going strong in Vietnam:

Swiss-based international hospitality company and client of ours, Mövenpick Hotels & Resorts, is fast establishing itself as a leading international brand in Vietnam with the signing of its sixth property in the country. Situated in the coastal city of Danang, the new property involves a partnership with Viet Group Joint Stock Company to build a 150-room hotel and 354 branded residences, which are scheduled to open in Q3, 2019. “The property is specifically being designed to serve Vietnam’s rapidly developing tourism and business and MICE sector while also meeting emerging demand for extended and long-term stays,” explains Andrew Langdon, Mövenpick Hotels & Resorts Chief Development Officer and Senior Vice President Asia.

Booking.com is expanding beyond hotels and into cars, flights and restaurants:

Booking.com is renowned for its hotel-only focus but its homepage now features tabs for flights from Kayak, car rentals from RentalCars.com, and restaurant reservations from OpenTable, all sister companies owned by parent company Priceline Group. The new tabs on the Booking.com homepage on desktop may not be visible to all users and they are a test to see how they perform, according to a spokesperson for Priceline Group.

Trends and Insights

What comes after millennials – Is your hotel ready for gen Z?

We’ve all been hearing about millennials lately, especially when it comes to travel and hospitality. In the last few years, hotels and establishments all over the world focused on adapting to the needs and expectations of this trending generation, but times are moving fast and a new group of young travelers is coming. In our latest blog post, we talked about what differentiates gen Z from millennials and how can hotels make the necessary changes in order to keep up with the incoming generation and maintain a high level of guest satisfaction.

How AccorHotels uses data to enhance the customer journey:

Emanuel Baudart, Global Chief Customer Officer of our client, Accor Hotels, talks in this article about the group’s way of enhancing and improving the customer journey. Accor Hotels’ strategy is based around positive hotel-guest relationship and it acknowledges the importance of guest feedback. You can find in this extended post an insight into their Voice of the Guest program, that proposes a one-stop platform powered by our platform which compiles, organizes and analyzes all types of customer comments.

Today’s Chinese luxury travellers want luxury, privacy and adventure:

The Hurun Report, in association with ILTM Asia, has just brought out its paper “The Chinese Luxury Travellers 2017”. It seems that in the past years, Chinese luxury travellers have gone abroad an average of 3.3 times and stayed for an average of 27 days, with tourism increasing five percent to reach 69%. Check out the extended post for more statistics about transport, destination, accommodation, seasonality, travel agencies and much more.

Technology

Voice already making an impact on search says Google:

Consumers say they search more than ever since the advent of voice search on mobile according to Google UK research. The search giant has polled some 3,000 consumers to reveal that three-quarters say they search more now. The study also shows 67% use text search via mobile several times a day and 51% use both voice and text and voice interchangeably. The research goes on to reveal that those who started using voice in the past six months are the “most frequent adopters” with 42% saying they use it daily. This compares with those who started using it more than four years ago with only 25% saying they use if frequently. More key findings in the article.

GDPR a key challenge for hotels at HITEC 2017:

The General Data Protection Regulation (GDPR) will come into force in May 2018 and require any business that handles the personal data of EU citizens to ensure adequate protection is in place to prevent theft or misuse. However, many organisations remain unaware this new regulation applies globally including those businesses domiciled within the United States and Canada. Unfortunately, organisations continue to be exposed to the impact of sensitive data loss by criminals as evidence by numerous hacking incidents throughout 2016 and 2017.

Laura Badiu

Laura is a passionate bookworm and a gifted writer. Since joining TrustYou’s marketing team, she has embraced topics in the travel and hospitality sector with enthusiasm. Using her degree in Journalism, Laura creatively weaves words into insightful stories with a focus on reputation management.

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