Weekly Roundup #24: Travel, Tech and Social Media
Happy Friday, everyone! You know why you’re here: our Weekly Roundup is the perfect way of ending the week and here you can get your fresh dose of news and stories from the hospitality industry. As usual, we have selected the best and most interesting ones, so make sure to take a look and enjoy the read!
Until next week, we wish you a great, sunny weekend!
Let’s start with that piece of news that was the most relevant and exciting for us this week. Recruit Holdings Co., Ltd has acquired our company, with the goal to further invest in the international hospitality and travel market. This marks a major milestone for us and results in increased opportunities for growth across the globe. Through this investment, customers and partners will benefit from broader and faster product development as well as optimized customer service and account management.
Our friends from AccorHotels Group have recently announced a collaboration with another partner of ours, IDeaS Revenue Solutions. This will enable the AccorHotels Group’s properties to rely on IDeaS’ revenue optimization expertise. IDeaS, the leading provider of automated revenue management capabilities, is one of the most trusted hospitality technology solution providers in the world, working with more than 9,000 properties. With IDeaS, each AccorHotels property will be able to intelligently price rooms through the use of advanced SAS®analytics and the IDeaS suite of user-friendly, cloud-based technology.
According to a new report by the World Travel & Tourism Council (WTTC), the global Travel & Tourism sector directly sustains twice as many jobs as the financial sector, and five times as many jobs as the chemicals manufacturing sector. The WTTC Benchmarking Report 2017 compares Travel & Tourism to eight other sectors, which are considered to have similar breadth and global presence, across 27 countries and six regions.
Trends and Insights
We are very excited for this new project that we have been working on, along with our friends from StayNTouch and Travel Tripper. Together we figured that what worked yesterday, might not make the grade today. Enhancing the guest experience means understanding people’s wants, needs, and preferences at and acting upon them at the right time and place. By taking this simple assessment, you can determine whether your guest experience strategy is in need of slight adjustment or a complete overhaul.
Also, we recommend downloading this checklist, to find out how you can get more great guest reviews!
Every 60 seconds, Americans make 500 hotel bookings online. And new research reveals that online scams and fraudulent sites are on the rise. In 2015, just six percent of American travelers reported having booked on what they believed was a hotel’s official website, only to find they had booked on a fraudulent site. Just two years later, the number of travelers reporting that same experience has nearly quadrupled to 22 percent. Today, that amounts to 55 million hotel bookings of this type each year, translating to $3.9 billion in “bad” bookings.
According to an annual consumer survey conducted by Generali Global Assistance, after a dip in 2016, more travelers from the U.S. and Europe will be packing their bags and heading on a vacation this summer. The survey noted that although more people are travelling, they are doing so for a shorter duration. Americans will go on vacation this summer for an average of 1.4 weeks, down from 1.7 weeks in 2016. You can check out more findings in the extended article.
Our partner Thomas Cook Northern Europe announced the implementation of ASSA ABLOY Hospitality Mobile Access at its concept hotel, Ocean Beach Club, on the Greek island of Crete. Guests staying at the hotel this summer will now be able to use this innovative technology to access guest rooms using their smartphones. The mobile access solution will significantly improve the guest experience, as they will no longer have to queue up for check in at the front desk when they arrive. Guest’s smartphones become their room keys, allowing them instant access and the ability to start their holiday immediately.
When determining which hotel to book, consumers rank location above amenities, price and ratings, showcasing its importance in the decision-making process. Expedia’s new tool - designed to enable hotels to differentiate themselves on Expedia - allows properties to create a custom list of cultural landmarks, unique activities, and experiences in their local neighborhoods that can be viewed on their property’s listing.