Weekly Roundup #23: Travel, Tech and Social Media
Hello once again and happy Friday! Welcome to a brand new Weekly Roundup! As usual, we gathered the most interesting news and stories that were published this week, so feel free to take a look, scan the headlines and go through the extended articles. We hope you enjoy the read and we’ll see you again next week, same place, same time.
Have a lovely weekend!
Accor’s chain brand, Sofitel, has announced the largest Sofitel property in the Middle East with development partner MKM Commercial Holdings LLC. Expected to open in early 2019, Sofitel Dubai Wafi will join the luxury brand’s growing portfolio of 14 hotels and 4,400 rooms in operation and under development in the Middle East.
ITB Berlin has announced a marketing alliance with International Travel Week Abu Dhabi securing its involvement in the United Arab Emirates. This alliance offers global exhibitors an outstanding opportunity to generate new business prospects and benefit from the rapid growth in the Muslim majority travel sector. ITW Abu Dhabi is the fastest-growing travel trade show in the Middle East and it specializes in the needs of the Muslim majority travel market.
Marriott and Wynn Resorts aren’t the only hotel companies thinking of putting artificial intelligence-powered smart speakers in guest rooms. David Kong, CEO of our client, Best Western Hotels & Resorts, said his company is also embarking on a pilot of Amazon Dot devices in a few hotels, and he thinks it could potentially be beneficial not only for hotel guests but employees, too.
Trends and Insights
HITEC 2017 is right around the corner and we’re very excited, because we’ll be there! Until then, we scoured our database of online reviews to bring you the five highest rated hotel restaurants near the convention center that offer a unique and delicious meal. This will come in handy if you’ll be present at HITEC and will want to impress a potential business partner or have a great place to eat with your team. Don’t forget to make an appointment with us, we look forward to having a chat!
With a goal to bring in 40 million annual visitors to Japan by 2020, the country is poised to become a tourism powerhouse. To work on achieving this goal, travel experts from around the world descend on Tokyo for WIT Japan and North Asia. In preparation for this event, Sojern and Google Google explore Japan travel trends to produce a new report. In this article, they highlight a few of the key insights and takeaways from this collaborative project.
Complaints are inevitable and lately, it seems like they are more and more popular among travelers. "The tension levels, and levels of dissatisfaction, begin to rise before the experience even begins", says David Aron, a marketing professor at Dominican University. Also, travel companies that ignore the negative feedback suffer a measurable decline in booking. So this is a quick guide on how to make sure that the travel complaints are not ignored and it includes a take on the subject from our own CEO, Ben Jost.
According to the Caribbean Tourism Organisation (CTO), information communication technology (ICT) is one of the major factors in building tourism management capacity. Across the globe, baby boomers and millennials are finding themselves using technology, more than ever before as part of life. For the tourism sector to thrive in this day and age it is imperative to understand the importance of new technologies within marketing and communication.
There are many important questions every hotelier should ask before investing in any new hotel software system. There are questions regarding features, functions, integration, SaaS or license, cloud or on premise, training - and the list goes on and on. Unfortunately, one of the big questions that often gets overlooked and doesn’t get researched enough is the question of service and support.