Weekly Roundup #20: Travel, Tech and Social Media
Happy Friday, everyone and welcome to our Weekly Roundup! You know the drill by now: every end of the week, we put together the most interesting and relevant news and stories regarding hospitality.
So feel free to take a look at the headlines below and pay us another visit next Friday, for another roundup. Until then, keep checking our website, for interesting blog posts, press releases, best practice guides and extended whitepapers. And don’t forget about our social media accounts, we are on Facebook, Twitter, LinkedIn, Google+ and Instagram!
We wish you a lovely, relaxing weekend!
This has been another exciting week for us because we have officially partnered up with Welcome Systems, the British hospitality original behind the popular Welcome Anywhere hotel booking system. Welcome Systems’ users now have free access to TrustYou Stars Lite, our advanced software solution to collect, analyze and market guest reviews. The feedback is collected through surveys that are automatically sent to the guest after their stay. John Jones, Managing Director at Welcome Systems stated: “We are excited to collaborate with TrustYou to provide post-stay surveys and offer this additional service to our users for free. Our brand stands for constant innovation and we aim to partner with the best players in the industry which led us to the decision to work with TrustYou and its sophisticated survey solution.“
Our clients from AccorHotels and the FCDE (Fonds de Consolidation et de Développement des Entreprises) announced this week that they are in exclusive talks about acquiring 100% of the latter’s minority interest in Groupe Noctis, a French Events, Catering and Entertainment Specialist. The company is a key player in the hospitality market, covering three segments, namely events, catering and entertainment. It has almost 800 employees and a collection of exclusive venues in Paris, wider France and abroad.
Another thing about Accor…
Partnering with MisterFly, a Paris-based online travel agency specializing in airline tickets and flight-hotel packages, AccorHotels is enabling guests to book hotel and flight packages, and they can choose from more than 200 AccorHotels properties in 30 destinations worldwide. The feature caters mostly to leisure travelers, the chain believes. The pilot program is launching first in France, and then in the UK, with other countries to follow.
This has been trending the entire week and we can only say that we are happy to be having such successful clients! It seems that in H1 2016/17, TUI Group continued to deliver its transformation as an integrated tourism business focussed on own hotel and cruise brands. Overall, the Group delivered strong turnover growth and an improved operating result in H1 2016/17. In the first six months of financial year 2016/17, TUI Group reported strong growth in turnover of 8.2 per cent1 to 6.69 billion euros (previous year 6.18 billion euros). For more results, check the extended post.
Trends and Insights
APIs and how to use them to increase bookings: We have a new blog post this week and we it’s all about APIs. Usually, hotels will use APIs to connect the various systems that keep a hotel up and running. But did you know that you can use them to increase your hotel’s direct bookings? If not, we have you covered. Make sure to check the extended post to see exactly how you can make the most out of API connections, in order to work more efficiently and ultimately drive more bookings.
Expedia has recently published an interesting study regarding the comparison of European travellers across four distinct groups – Generation Z, Millennials, Generation X and Baby Boomers. The research by Expedia Media Solutions, the advertising arm of the Expedia, examines attitudes toward travel, trip types and priorities, resources and influences, and devices used throughout the trip planning process. While budget is a primary factor and 86% of Europeans claim to look for the best deals, when asked to prioritise how they choose a holiday, activities and experiences far outranked deals and special offers.
China is on the cusp of overtaking New Zealand for the first time as Australia’s biggest source of international visitors, according to new figures released today by the Australian Bureau of Statistics. In the period to March 2017, Australia welcomed 1.3 million Chinese visitors, an increase of 12.3 per cent on March 2016, and just 100,000 fewer than New Zealand. Chinese visitors are the highest spending of all nationalities visiting Australia with an average spend of $8,328 per trip, and with the number of Chinese tourists traveling overseas each year expected to double to 200 million by 2020.
Kayak co-founder Paul English’s consumer-facing mobile app Lola, which also happens to be one of our Meta-Review clients, has proved a hit with investors since launching in 2015, raising $43 million, but his dream to reinvent the travel agent business has smashed into the reality of today’s consumer landscape. Speaking Wednesday at the Phocuswright Europe event in Amsterdam, English said the company would be pivoting to focus on those that travel frequently such as corporate users. Version one of Lola appeared in the Apple app stores in early 2016 with the plan to combine the popularity of messaging, knowledge of human travel agents and power of artificial intelligence (AI).
Implementing the right technology platform capabilities, including a next-generation Property Management System and service optimization solution, are prerequisites for achieving a high level of performance with Guest Experience Management (GEM). You can find in this post 5 recommendations about how you can properly optimize the guest experience, from capturing and analyzing feedback to treating each guest like a celebrity.