Weekly Roundup #18: Travel, Tech and Social Media

Week 18/2017

It’s Friday once again, so it’s time for our Weekly Roundup! Welcome back, everyone! We have a new exciting partnership this week and a brand new best practice on our blog. Besides, you can find here the latest news and stories from the hospitality industry, from across the media.

Also, don’t forget that you can follow us on our social media accounts: Facebook, Twitter, LinkedIn, Google+ and Instagram!

Have an amazing weekend and don’t forget to stop by next week!

Industry News

IBC brings relationship management to independent hotels via strategic TrustYou partnership:

We are excited to announce that this week we have officially began our latest partnership with IBC, a leading provider of hospitality technologies for independent hotels and alternative lodging. Through this integration, independent hotels and soft brands using the proprietary IBC hotel management platform will have free access to the TrustYou Stars Lite platform that captures and markets post-stay feedback from guests. Using actionable guest surveys, TrustYou Stars Lite will make review content visible to the masses.

How Sébastien Bazin has transformed AccorHotels:

AccorHotels’ current CEO has made big changes since 2013, when he took over. Through mergers-and-acquisitions activity and shifts in strategy, Bazin has helped take AccorHotels from “not bad” to one of the most innovative and powerful companies in the hotel industry. You can find in this post a timeline of some of the company’s highlights, including their numerous acquisitions.

Expedia releases first quarter 2017 results:

Global travel giant Expedia Inc has seen a 15% rise in revenue in the first quarter of 2017, helped by a 30% increase by HomeAway. Expedia made a total of $2.2billion driven by a 14% growth in gross bookings, including its holiday lettings site HomeAway, which delivered $185 million in revenue. Hotel comparison site Trivago reached $286 million in revenue, an increase of 62% year-over-year and Egencia gross bookings reached $1.8 billion, an increase of 9% year-over-year. Egencia revenue increased 12% year-over-year to $123 million.

Trends and Insights

How to use templates to direct message your guests:

Direct messaging is a subject that we continuously focus on, through our product TrustYou Messaging and on our blog posts. So we are now making things even easier for hoteliers, with a new Best Practice guide. You can find in it templates that cover the entire journey of a guests’ stay and you can actually use those templates when messaging your guests. Download the guide for free and ease communication between hotel representatives and travelers, for a higher guest satisfaction and a better reputation.

The 5 hotel experiences guests are talking about most on social media:

Local Measure, the leading location-based social platform for hotels and the tourism industry, has recently released a report that shows the exact features of a hotel which are most talked about on social media. They analysed platforms such as Facebook, Twitter and Instagram and mentions from travelers staying at almost 300 hotels in America, Australia and Asia. It seems that guests are most likely to talk about food and drink; the bar; views from the hotel; the condition of the room itself, and the pool.

What Southeast Asia travelers are thinking when booking a trip:

A few days ago, Phocuswright released a new report, which analysed the factors that motivate and drive booking decisions for travelers from Southeast Asia. The study finds that a significant number of travelers in this market are driven by spontaneous decision making factors such as just needing a break or wanting to visit a major attraction. Southeast Asia currently accounts for about 9% of APAC’s online leisure/unmanaged business travel market, and is projected to have a combined annual growth rate (CAGR) of 14% between 2015 and 2020.

Technology

Learning About APIs - A Primer in Hotel Technology:

Our CEO, Benjamin Jost, published this week an insightful article about APIs and how they can be used in order to benefit a hotel. An API (Application Program Interface), is simply a set of rules and protocols that establish how applications should interact with each other. Said differently, APIs are the pipes that connect applications across the internet, allowing secure passage of data between companies. You can read the extended post to get more details about APIs, how exactly they work and how using them can help improve the guest experience.

Future hotel predictions: Hoteliers think mobile apps will ‘dominate the guest booking journey’:

New research from hotel technology provider SiteMinder has revealed key insights into how hoteliers feel about future technology. SiteMinder asked hoteliers, both independents and groups, to rank priorities, challenges, and issues from high to low on everything from financial plans to focus areas, and of course, the future. They were also asked to to predict which types of technology would be dominate in 10 years time. Hoteliers around the world of all sizes believe apps and mobile will dominate the guest booking experience over the next 10 years – with a ranking of 75%.

 

Laura Badiu

Laura is a passionate bookworm and a gifted writer. Since joining TrustYou’s marketing team, she has embraced topics in the travel and hospitality sector with enthusiasm. Using her degree in Journalism, Laura creatively weaves words into insightful stories with a focus on reputation management.

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